SEOUL COMMERCIAL AREA

쌍문역둘리상점가 전통시장

도봉구쌍문3동· Area 32,420 m² · Area code 3130145 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩688.1M▼ -10.1% YoY
Stores5▲ +66.7% YoY
Sales per store₩137.6M▼ -46.1% YoY

Reading this area Stores rose 66.7% from a year earlier while estimated sales stayed about the same (-10.1%), so sales per store fell 46.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1094.2%
Stores▲ +150.0%
Sales per store▲ +377.7%
Market size
Estimated sales (quarter)
₩688.1M
vs 2024Q4
-10.1%
Estimated transactions
16,842
Per-store economics
Estimated sales per store
₩137.6M
vs a year ago
-46.1%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩45.2M – ₩1,265.7M
20212022202320242025
₩57.6M₩688.1M
Stores2 – 5
20212022202320242025
25
Sales per store₩22.6M – ₩421.9M
20212022202320242025
₩28.8M₩137.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share20% – 50%
20212022202320242025
50%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.1%, stores YoY +66.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+66.7%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩917.3M₩688.1M
Stores 2024 Q1 → 2025 Q4
35
Sales per store 2024 Q1 → 2025 Q4
₩305.8M₩137.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0629%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2122%
  • 21–2449%
Age
  • 10s1%
  • 20s27%
  • 30s26%
  • 40s21%
  • 50s17%
  • 60+8%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon11%
  • Tue12%
  • Wed13%
  • Thu17%
  • Fri16%
  • Sat18%
  • Sun13%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩688.1M-10.1%5+66.7%₩137.6M-46.1%0020%Possible crowding
2025Q3₩783.3M-27.9%5+66.7%₩156.7M-56.7%0120%Possible crowding
2025Q2₩828M-8.7%5+66.7%₩165.6M-45.2%2040%Possible crowding
2025Q1₩764.8M-16.6%4+33.3%₩191.2M-37.5%1025%Possible crowding
2024Q4₩765.3M-21.3%30.0%₩255.1M-21.3%0033%Mixed
2024Q3₩1,086.6M-14.2%30.0%₩362.2M-14.2%0033%Mixed
2024Q2₩906.6M+61.8%30.0%₩302.2M+61.8%0033%Growing
2024Q1₩917.3M+509.9%3+50.0%₩305.8M+306.6%0033%Growing
2023Q4₩972.6M+572.4%3+50.0%₩324.2M+348.3%0033%Growing
2023Q3₩1,265.7M+727.3%3+50.0%₩421.9M+451.5%0033%Growing
2023Q2₩560.3M+269.8%3+50.0%₩186.8M+146.6%1033%Growing
2023Q1₩150.4M+233.0%20.0%₩75.2M+233.0%0050%Growing
2022Q4₩144.7M+122.4%20.0%₩72.3M+122.4%0050%Growing
2022Q3₩153M+195.6%20.0%₩76.5M+195.6%0050%Growing
2022Q2₩151.5M+76.2%20.0%₩75.8M+76.2%0050%Growing
2022Q1₩45.2M-21.6%20.0%₩22.6M-21.6%0050%Mixed
2021Q4₩65M2₩32.5M0050%
2021Q3₩51.8M2₩25.9M0050%
2021Q2₩86M2₩43M0050%
2021Q1₩57.6M2₩28.8M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.