SEOUL COMMERCIAL AREA

공릉동 도깨비시장 Traditional market

Nowon-gu (노원구) 공릉1동· Area 57,720 m² · Area code 3130159 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩444.8M▼ -11.8% YoY
Stores4▼ -20.0% YoY
Sales per store₩111.2M▲ +10.2% YoY

Reading this area Estimated sales fell 11.8% from a year earlier and stores fell 20.0%. Sales per store are up 10.2%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -18.2%
Stores▼ -20.0%
Sales per store▲ +2.3%
Market size
Estimated sales (quarter)
₩444.8M
vs 2024Q4
-11.8%
Estimated transactions
11,408
Per-store economics
Estimated sales per store
₩111.2M
vs a year ago
+10.2%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩444.8M – ₩655.8M
20212022202320242025
₩543.6M₩444.8M
Stores4 – 6
20212022202320242025
54
Sales per store₩86.9M – ₩131.2M
20212022202320242025
₩108.7M₩111.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.8%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩505M₩444.8M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩101M₩111.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1436%
  • 14–1728%
  • 17–2117%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s9%
  • 40s13%
  • 50s35%
  • 60+41%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon15%
  • Tue20%
  • Wed15%
  • Thu15%
  • Fri23%
  • Sat12%
  • Sun0%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩444.8M-11.8%4-20.0%₩111.2M+10.2%010%Sales↓ · Stores↓ · Per store↑
2025Q3₩590.4M+3.6%50.0%₩118.1M+3.6%000%Sales↑ · Stores→ · Per store↑
2025Q2₩530.9M+3.3%50.0%₩106.2M+3.3%000%Sales↑ · Stores→ · Per store↑
2025Q1₩655.8M+29.9%50.0%₩131.2M+29.9%000%Sales↑ · Stores→ · Per store↑
2024Q4₩504.3M-16.5%50.0%₩100.9M-16.5%000%Sales↓ · Stores→ · Per store↓
2024Q3₩570M-2.3%50.0%₩114M-2.3%000%Sales→ · Stores→ · Per store→
2024Q2₩514.1M-15.0%50.0%₩102.8M-15.0%000%Sales↓ · Stores→ · Per store↓
2024Q1₩505M-3.1%5-16.7%₩101M+16.3%000%Sales↓ · Stores↓ · Per store↑
2023Q4₩603.8M-1.3%50.0%₩120.8M-1.3%000%Sales→ · Stores→ · Per store→
2023Q3₩583.5M+6.3%50.0%₩116.7M+6.3%000%Sales↑ · Stores→ · Per store↑
2023Q2₩605.1M-1.3%50.0%₩121M-1.3%010%Sales→ · Stores→ · Per store→
2023Q1₩521.1M-4.9%6+20.0%₩86.9M-20.7%100%Sales↓ · Stores↑ · Per store↓
2022Q4₩611.6M+8.1%50.0%₩122.3M+8.1%000%Sales↑ · Stores→ · Per store↑
2022Q3₩548.7M-10.8%50.0%₩109.7M-10.8%000%Sales↓ · Stores→ · Per store↓
2022Q2₩613.1M+3.9%50.0%₩122.6M+3.9%000%Sales↑ · Stores→ · Per store↑
2022Q1₩547.9M+0.8%50.0%₩109.6M+0.8%000%Sales→ · Stores→ · Per store→
2021Q4₩566M5₩113.2M000%
2021Q3₩615M5₩123M000%
2021Q2₩590.1M5₩118M000%
2021Q1₩543.6M5₩108.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.