SEOUL COMMERCIAL AREA

연희사러가 Traditional market

Seodaemun-gu (서대문구) 연희동· Area 4,763 m² · Area code 3130174 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩250.2M▼ -38.7% YoY
Stores4±0.0% YoY
Sales per store₩62.6M▼ -38.7% YoY

Reading this area Against a year earlier, estimated sales -38.7%, stores 0.0% and sales per store -38.7% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +19.1%
Stores±0.0%
Sales per store▲ +19.1%
Market size
Estimated sales (quarter)
₩250.2M
vs 2024Q4
-38.7%
Estimated transactions
5,179
Per-store economics
Estimated sales per store
₩62.6M
vs a year ago
-38.7%
Per transaction
₩48K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩164.1M – ₩407.9M
20212022202320242025
₩210M₩250.2M
Stores4 – 4
20212022202320242025
44
Sales per store₩41M – ₩102M
20212022202320242025
₩52.5M₩62.6M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -38.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩260.5M₩250.2M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩65.1M₩62.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1421%
  • 14–1741%
  • 17–2135%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s8%
  • 40s10%
  • 50s10%
  • 60+68%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon4%
  • Tue14%
  • Wed16%
  • Thu22%
  • Fri20%
  • Sat17%
  • Sun8%
Gender
  • Male16%
  • Female84%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩250.2M-38.7%40.0%₩62.6M-38.7%000%Sales↓ · Stores→ · Per store↓
2025Q3₩264.4M-13.3%40.0%₩66.1M-13.3%000%Sales↓ · Stores→ · Per store↓
2025Q2₩275.1M-8.1%40.0%₩68.8M-8.1%000%Sales↓ · Stores→ · Per store↓
2025Q1₩237.3M-8.9%40.0%₩59.3M-8.9%000%Sales↓ · Stores→ · Per store↓
2024Q4₩407.9M+23.1%40.0%₩102M+23.1%000%Sales↑ · Stores→ · Per store↑
2024Q3₩305.1M+24.7%40.0%₩76.3M+24.7%000%Sales↑ · Stores→ · Per store↑
2024Q2₩299.4M-6.6%40.0%₩74.8M-6.6%000%Sales↓ · Stores→ · Per store↓
2024Q1₩260.5M-10.6%40.0%₩65.1M-10.6%000%Sales↓ · Stores→ · Per store↓
2023Q4₩331.4M-7.8%40.0%₩82.9M-7.8%000%Sales↓ · Stores→ · Per store↓
2023Q3₩244.7M-19.1%40.0%₩61.2M-19.1%000%Sales↓ · Stores→ · Per store↓
2023Q2₩320.6M+6.5%40.0%₩80.2M+6.5%000%Sales↑ · Stores→ · Per store↑
2023Q1₩291.5M+77.6%40.0%₩72.9M+77.6%000%Sales↑ · Stores→ · Per store↑
2022Q4₩359.5M+24.0%40.0%₩89.9M+24.0%000%Sales↑ · Stores→ · Per store↑
2022Q3₩302.5M-10.2%40.0%₩75.6M-10.2%000%Sales↓ · Stores→ · Per store↓
2022Q2₩301.1M-25.2%40.0%₩75.3M-25.2%000%Sales↓ · Stores→ · Per store↓
2022Q1₩164.1M-21.8%40.0%₩41M-21.8%000%Sales↓ · Stores→ · Per store↓
2021Q4₩290M4₩72.5M000%
2021Q3₩336.8M4₩84.2M000%
2021Q2₩402.4M4₩100.6M000%
2021Q1₩210M4₩52.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.