SEOUL COMMERCIAL AREA

포방터시장 Traditional market

Seodaemun-gu (서대문구) 홍은1동· Area 28,614 m² · Area code 3130180 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩438.6M▲ +39.8% YoY
Stores4▲ +33.3% YoY
Sales per store₩109.6M▲ +4.9% YoY

Reading this area Estimated sales rose 39.8% from a year earlier while stores were up 33.3%, so sales per store also rose 4.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2022 Q4 → 2025 Q4
Estimated sales▼ -15.0%
Stores▲ +33.3%
Sales per store▼ -36.3%
Market size
Estimated sales (quarter)
₩438.6M
vs 2024Q4
+39.8%
Estimated transactions
24,838
Per-store economics
Estimated sales per store
₩109.6M
vs a year ago
+4.9%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩271.7M – ₩516M
20212022202320242025
₩438.6M
Stores1 – 4
20212022202320242025
14
Sales per store₩67.9M – ₩172M
20212022202320242025
₩109.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 100%
20212022202320242025
100%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +39.8%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩399.3M₩438.6M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩133.1M₩109.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1128%
  • 11–1427%
  • 14–1735%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s3%
  • 40s14%
  • 50s25%
  • 60+53%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon20%
  • Tue14%
  • Wed20%
  • Thu14%
  • Fri21%
  • Sat12%
  • Sun0%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩438.6M+39.8%4+33.3%₩109.6M+4.9%000%Growing
2025Q3₩307M-9.7%4+33.3%₩76.7M-32.3%000%Possible crowding
2025Q2₩271.7M-25.7%4+33.3%₩67.9M-44.3%000%Possible crowding
2025Q1₩271.7M-32.0%4+33.3%₩67.9M-49.0%100%Possible crowding
2024Q4₩313.7M-20.7%30.0%₩104.6M-20.7%000%Mixed
2024Q3₩339.8M-2.4%30.0%₩113.3M-2.4%010%Mixed
2024Q2₩365.9M-6.1%30.0%₩122M-6.1%0033%Mixed
2024Q1₩399.3M-8.3%30.0%₩133.1M-8.3%0033%Mixed
2023Q4₩395.4M-23.4%30.0%₩131.8M-23.4%0033%Mixed
2023Q3₩348.2M3+200.0%₩116.1M0033%
2023Q2₩389.7M3+200.0%₩129.9M0033%
2023Q1₩435.4M3+200.0%₩145.1M0033%
2022Q4₩516M3+200.0%₩172M2033%
2022Q310.0%00100%
2022Q210.0%00100%
2022Q110.0%00100%
2021Q4100100%
2021Q3100100%
2021Q2100100%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.