SEOUL COMMERCIAL AREA

동진시장 전통시장

마포구연남동· Area 4,091 m² · Area code 3130192 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩4.3M▼ -17.9% YoY
Stores3▼ -25.0% YoY
Sales per store₩1.4M▲ +9.5% YoY

Reading this area Estimated sales fell 17.9% from a year earlier and stores fell 25.0%. Sales per store are up 9.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -91.9%
Stores▼ -25.0%
Sales per store▼ -89.3%
Market size
Estimated sales (quarter)
₩4.3M
vs 2024Q4
-17.9%
Estimated transactions
358
Per-store economics
Estimated sales per store
₩1.4M
vs a year ago
+9.5%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.1M – ₩184.2M
20212022202320242025
₩53.8M₩4.3M
Stores3 – 6
20212022202320242025
43
Sales per store₩714K – ₩46M
20212022202320242025
₩13.5M₩1.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.9%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩58.1M₩4.3M
Stores 2024 Q1 → 2025 Q4
53
Sales per store 2024 Q1 → 2025 Q4
₩11.6M₩1.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1430%
  • 14–1760%
  • 17–215%
  • 21–240%
Age
  • 10s0%
  • 20s34%
  • 30s52%
  • 40s6%
  • 50s4%
  • 60+4%
Weekday / weekend
  • Weekday40%
  • Weekend60%
Day of week
  • Mon0%
  • Tue0%
  • Wed13%
  • Thu13%
  • Fri14%
  • Sat41%
  • Sun19%
Gender
  • Male35%
  • Female65%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4.3M-17.9%3-25.0%₩1.4M+9.5%000%Shrinking
2025Q3₩2.1M-65.3%3-25.0%₩714K-53.7%010%Shrinking
2025Q2₩4.6M-89.7%4-20.0%₩1.2M-87.2%000%Shrinking
2025Q1₩6.8M-88.3%4-20.0%₩1.7M-85.4%000%Shrinking
2024Q4₩5.3M-90.7%4-20.0%₩1.3M-88.4%000%Shrinking
2024Q3₩6.2M-87.8%4-20.0%₩1.5M-84.8%010%Shrinking
2024Q2₩44.8M-70.8%50.0%₩9M-70.8%000%Mixed
2024Q1₩58.1M-63.6%5-16.7%₩11.6M-56.3%000%Shrinking
2023Q4₩56.9M-67.2%5-16.7%₩11.4M-60.6%000%Shrinking
2023Q3₩50.8M-67.0%50.0%₩10.2M-67.0%000%Mixed
2023Q2₩153.4M-16.7%5+25.0%₩30.7M-33.4%010%Possible crowding
2023Q1₩159.3M-6.3%6+50.0%₩26.6M-37.6%000%Possible crowding
2022Q4₩173.5M+97.8%6+50.0%₩28.9M+31.8%100%Growing
2022Q3₩154.1M+182.7%5+25.0%₩30.8M+126.2%100%Growing
2022Q2₩184.2M+189.2%40.0%₩46M+189.2%000%Growing
2022Q1₩170.1M+216.2%40.0%₩42.5M+216.2%000%Growing
2021Q4₩87.7M4₩21.9M000%
2021Q3₩54.5M4₩13.6M000%
2021Q2₩63.7M4₩15.9M000%
2021Q1₩53.8M4₩13.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.