SEOUL COMMERCIAL AREA

신대방1동골목상권 전통시장

동작구신대방1동· Area 21,868 m² · Area code 3130260 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩287.3M▼ -9.1% YoY
Stores5▲ +25.0% YoY
Sales per store₩57.5M▼ -27.3% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-9.1%), so sales per store fell 27.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +103.0%
Stores▼ -16.7%
Sales per store▲ +143.6%
Market size
Estimated sales (quarter)
₩287.3M
vs 2024Q4
-9.1%
Estimated transactions
4,965
Per-store economics
Estimated sales per store
₩57.5M
vs a year ago
-27.3%
Per transaction
₩58K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩141.5M – ₩375.1M
20212022202320242025
₩141.5M₩287.3M
Stores4 – 7
20212022202320242025
65
Sales per store₩21.8M – ₩79.1M
20212022202320242025
₩23.6M₩57.5M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.1%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩351.8M₩287.3M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩58.6M₩57.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0623%
  • 06–110%
  • 11–142%
  • 14–175%
  • 17–2121%
  • 21–2449%
Age
  • 10s0%
  • 20s19%
  • 30s23%
  • 40s25%
  • 50s16%
  • 60+17%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon5%
  • Tue13%
  • Wed13%
  • Thu11%
  • Fri22%
  • Sat16%
  • Sun21%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩287.3M-9.1%5+25.0%₩57.5M-27.3%100%Possible crowding
2025Q3₩316.5M-5.3%4-20.0%₩79.1M+18.4%000%Shrinking
2025Q2₩290.8M-10.0%4-33.3%₩72.7M+34.9%000%Shrinking
2025Q1₩291.5M-17.1%4-33.3%₩72.9M+24.3%000%Shrinking
2024Q4₩316.2M-6.7%4-33.3%₩79.1M+39.9%010%Shrinking
2024Q3₩334.1M-10.9%5-16.7%₩66.8M+6.9%010%Shrinking
2024Q2₩323.3M+1.2%6-14.3%₩53.9M+18.1%000%Possible recovery
2024Q1₩351.8M+22.5%60.0%₩58.6M+22.5%000%Growing
2023Q4₩339.1M+10.6%60.0%₩56.5M+10.6%000%Growing
2023Q3₩375.1M+16.1%60.0%₩62.5M+16.1%010%Growing
2023Q2₩319.3M+6.0%7+16.7%₩45.6M-9.1%100%Competition inflow
2023Q1₩287M+86.6%60.0%₩47.8M+86.6%000%Growing
2022Q4₩306.6M+44.2%60.0%₩51.1M+44.2%000%Growing
2022Q3₩323.2M+105.7%60.0%₩53.9M+105.7%000%Growing
2022Q2₩301.3M+97.8%6-14.3%₩50.2M+130.8%110%Mixed
2022Q1₩153.8M+8.7%60.0%₩25.6M+8.7%000%Growing
2021Q4₩212.7M6₩35.4M000%
2021Q3₩157.2M6₩26.2M010%
2021Q2₩152.3M7₩21.8M210%
2021Q1₩141.5M6₩23.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.