SEOUL COMMERCIAL AREA

상도도깨비 골목형상점가 Traditional market

Dongjak-gu (동작구) 상도2동· Area 23,166 m² · Area code 3130262 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩139M▲ +9.8% YoY
Stores2±0.0% YoY
Sales per store₩69.5M▲ +9.8% YoY

Reading this area Estimated sales rose 9.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 9.8%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2022 Q2 → 2025 Q4
Estimated sales▲ +192.8%
Stores±0.0%
Sales per store▲ +192.8%
Market size
Estimated sales (quarter)
₩139M
vs 2024Q4
+9.8%
Estimated transactions
1,640
Per-store economics
Estimated sales per store
₩69.5M
vs a year ago
+9.8%
Per transaction
₩85K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩28.5M – ₩146.4M
20212022202320242025
₩139M
Stores1 – 2
20212022202320242025
12
Sales per store₩14.3M – ₩73.2M
20212022202320242025
₩69.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share50% – 100%
20212022202320242025
100%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩135.2M₩139M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩67.6M₩69.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0662%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2113%
  • 21–2425%
Age
  • 10s0%
  • 20s4%
  • 30s10%
  • 40s68%
  • 50s16%
  • 60+2%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon5%
  • Tue11%
  • Wed13%
  • Thu20%
  • Fri9%
  • Sat31%
  • Sun11%
Gender
  • Male89%
  • Female11%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩139M+9.8%20.0%₩69.5M+9.8%0050%Sales↑ · Stores→ · Per store↑
2025Q3₩112.8M-17.8%20.0%₩56.4M-17.8%0050%Sales↓ · Stores→ · Per store↓
2025Q2₩133.2M-9.0%20.0%₩66.6M-9.0%0050%Sales↓ · Stores→ · Per store↓
2025Q1₩106.1M-21.5%20.0%₩53M-21.5%0050%Sales↓ · Stores→ · Per store↓
2024Q4₩126.6M+19.6%20.0%₩63.3M+19.6%0050%Sales↑ · Stores→ · Per store↑
2024Q3₩137.3M+381.4%20.0%₩68.6M+381.4%0050%Sales↑ · Stores→ · Per store↑
2024Q2₩146.4M+252.9%20.0%₩73.2M+252.9%0050%Sales↑ · Stores→ · Per store↑
2024Q1₩135.2M+96.8%20.0%₩67.6M+96.8%0050%Sales↑ · Stores→ · Per store↑
2023Q4₩105.9M+140.7%20.0%₩53M+140.7%1150%Sales↑ · Stores→ · Per store↑
2023Q3₩28.5M-38.1%20.0%₩14.3M-38.1%0050%Sales↓ · Stores→ · Per store↓
2023Q2₩41.5M-12.6%20.0%₩20.7M-12.6%0050%Sales↓ · Stores→ · Per store↓
2023Q1₩68.7M2+100.0%₩34.3M0050%
2022Q4₩44M2+100.0%₩22M0050%
2022Q3₩46M2+100.0%₩23M0050%
2022Q2₩47.5M2+100.0%₩23.7M1050%
2022Q110.0%00100%
2021Q4100100%
2021Q3100100%
2021Q2100100%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.