SEOUL COMMERCIAL AREA

신림중앙시장(조원동 펭귄시장) 전통시장

관악구조원동· Area 7,150 m² · Area code 3130276 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩139.8M▼ -12.1% YoY
Stores6▲ +20.0% YoY
Sales per store₩23.3M▼ -26.7% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-12.1%), so sales per store fell 26.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -33.6%
Stores▲ +20.0%
Sales per store▼ -44.7%
Market size
Estimated sales (quarter)
₩139.8M
vs 2024Q4
-12.1%
Estimated transactions
4,718
Per-store economics
Estimated sales per store
₩23.3M
vs a year ago
-26.7%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩59.8M – ₩308.1M
20212022202320242025
₩210.5M₩139.8M
Stores5 – 6
20212022202320242025
56
Sales per store₩10M – ₩51.4M
20212022202320242025
₩42.1M₩23.3M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.1%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩152.4M₩139.8M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩30.5M₩23.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1132%
  • 11–1425%
  • 14–1729%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s3%
  • 40s1%
  • 50s21%
  • 60+74%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon17%
  • Tue13%
  • Wed19%
  • Thu21%
  • Fri17%
  • Sat9%
  • Sun4%
Gender
  • Male18%
  • Female82%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩139.8M-12.1%6+20.0%₩23.3M-26.7%000%Possible crowding
2025Q3₩94.6M-21.5%6+20.0%₩15.8M-34.6%000%Possible crowding
2025Q2₩73.4M+6.6%6+20.0%₩12.2M-11.1%100%Competition inflow
2025Q1₩124.9M-18.1%50.0%₩25M-18.1%000%Mixed
2024Q4₩158.9M-2.0%50.0%₩31.8M-2.0%000%Mixed
2024Q3₩120.6M+44.5%50.0%₩24.1M+44.5%000%Growing
2024Q2₩68.8M-2.0%50.0%₩13.8M-2.0%000%Mixed
2024Q1₩152.4M+52.1%50.0%₩30.5M+52.1%000%Growing
2023Q4₩162.2M+23.7%50.0%₩32.4M+23.7%000%Growing
2023Q3₩83.4M+39.5%5-16.7%₩16.7M+67.4%000%Mixed
2023Q2₩70.2M-63.3%5-16.7%₩14M-55.9%000%Shrinking
2023Q1₩100.2M-65.3%5-16.7%₩20M-58.4%000%Shrinking
2022Q4₩131.1M-57.5%5-16.7%₩26.2M-48.9%010%Shrinking
2022Q3₩59.8M-79.2%60.0%₩10M-79.2%000%Mixed
2022Q2₩191.1M+6.0%60.0%₩31.9M+6.0%000%Growing
2022Q1₩288.9M+37.2%6+20.0%₩48.1M+14.4%000%Growing
2021Q4₩308.1M6₩51.4M000%
2021Q3₩288.2M6₩48M000%
2021Q2₩180.4M6₩30.1M100%
2021Q1₩210.5M5₩42.1M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.