SEOUL COMMERCIAL AREA

이북5도청사 Neighbourhood area

Jongno-gu (종로구) 평창동· Area 108,529 m² · Area code 3110001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩10.4M▲ +39.9% YoY
Stores2▼ -33.3% YoY
Sales per store₩5.2M▲ +109.8% YoY

Reading this area Against a year earlier, estimated sales +39.9%, stores -33.3% and sales per store +109.8% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -45.3%
Stores▼ -33.3%
Sales per store▼ -17.9%
Market size
Estimated sales (quarter)
₩10.4M
vs 2024Q4
+39.9%
Estimated transactions
106
Per-store economics
Estimated sales per store
₩5.2M
vs a year ago
+109.8%
Per transaction
₩98K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3M – ₩28.7M
20212022202320242025
₩19M₩10.4M
Stores2 – 4
20212022202320242025
32
Sales per store₩1M – ₩14.3M
20212022202320242025
₩6.3M₩5.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share25% – 50%
20212022202320242025
33%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +39.9%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩11M₩10.4M
Stores 2024 Q1 → 2025 Q4
42
Sales per store 2024 Q1 → 2025 Q4
₩2.8M₩5.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0674%
  • 06–110%
  • 11–140%
  • 14–177%
  • 17–2114%
  • 21–246%
Age
  • 10s0%
  • 20s0%
  • 30s4%
  • 40s76%
  • 50s17%
  • 60+4%
Weekday / weekend
  • Weekday30%
  • Weekend70%
Day of week
  • Mon0%
  • Tue4%
  • Wed4%
  • Thu23%
  • Fri0%
  • Sat12%
  • Sun57%
Gender
  • Male93%
  • Female7%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩10.4M+39.9%2-33.3%₩5.2M+109.8%0050%Sales↑ · Stores↓ · Per store↑
2025Q3₩15.3M+402.0%2-33.3%₩7.6M+653.1%0050%Sales↑ · Stores↓ · Per store↑
2025Q2₩17.4M-8.9%2-33.3%₩8.7M+36.7%0050%Sales↓ · Stores↓ · Per store↑
2025Q1₩9.5M-14.1%2-50.0%₩4.7M+71.9%0150%Sales↓ · Stores↓ · Per store↑
2024Q4₩7.4M-33.3%30.0%₩2.5M-33.3%0033%Sales↓ · Stores→ · Per store↓
2024Q3₩3M-16.1%30.0%₩1M-16.1%0033%Sales↓ · Stores→ · Per store↓
2024Q2₩19.1M+61.5%3-25.0%₩6.4M+115.3%1233%Sales↑ · Stores↓ · Per store↑
2024Q1₩11M-43.7%4+100.0%₩2.8M-71.8%1025%Sales↓ · Stores↑ · Per store↓
2023Q4₩11.1M+31.3%3+50.0%₩3.7M-12.4%0033%Sales↑ · Stores↑ · Per store↓
2023Q3₩3.6M-79.5%3+50.0%₩1.2M-86.3%0133%Sales↓ · Stores↑ · Per store↓
2023Q2₩11.8M-58.8%4+100.0%₩3M-79.4%2025%Sales↓ · Stores↑ · Per store↓
2023Q1₩19.6M+20.3%20.0%₩9.8M+20.3%0050%Sales↑ · Stores→ · Per store↑
2022Q4₩8.5M-41.6%20.0%₩4.2M-41.6%0050%Sales↓ · Stores→ · Per store↓
2022Q3₩17.7M+16.7%20.0%₩8.8M+16.7%0050%Sales↑ · Stores→ · Per store↑
2022Q2₩28.7M+50.1%2-33.3%₩14.3M+125.1%0050%Sales↑ · Stores↓ · Per store↑
2022Q1₩16.3M-14.4%2-33.3%₩8.1M+28.4%0050%Sales↓ · Stores↓ · Per store↑
2021Q4₩14.5M2₩7.3M0050%
2021Q3₩15.2M2₩7.6M1250%
2021Q2₩19.1M3₩6.4M0033%
2021Q1₩19M3₩6.3M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.