SEOUL COMMERCIAL AREA

이북5도청사 Neighbourhood area

Jongno-gu (종로구) 평창동· Area 108,529 m² · Area code 3110001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩21.8M▼ -70.0% YoY
Stores4±0.0% YoY
Sales per store₩5.5M▼ -70.0% YoY

Reading this area Against a year earlier, estimated sales -70.0%, stores 0.0% and sales per store -70.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -41.8%
Stores±0.0%
Sales per store▼ -41.8%
Market size
Estimated sales (quarter)
₩21.8M
vs 2024Q4
-70.0%
Estimated transactions
80
Per-store economics
Estimated sales per store
₩5.5M
vs a year ago
-70.0%
Per transaction
₩273K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩21.8M – ₩72.9M
20212022202320242025
₩37.6M₩21.8M
Stores4 – 4
20212022202320242025
44
Sales per store₩5.5M – ₩18.2M
20212022202320242025
₩9.4M₩5.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -70.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩52M₩21.8M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩13M₩5.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1132%
  • 11–1420%
  • 14–1722%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s33%
  • 40s43%
  • 50s24%
  • 60+0%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon43%
  • Tue11%
  • Wed23%
  • Thu0%
  • Fri10%
  • Sat3%
  • Sun10%
Gender
  • Male24%
  • Female76%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩21.8M-70.0%40.0%₩5.5M-70.0%000%Mixed
2025Q3₩37.5M-44.3%40.0%₩9.4M-44.3%000%Mixed
2025Q2₩40.8M-32.0%40.0%₩10.2M-32.0%000%Mixed
2025Q1₩40.3M-22.5%40.0%₩10.1M-22.5%000%Mixed
2024Q4₩72.9M+65.7%40.0%₩18.2M+65.7%000%Growing
2024Q3₩67.4M+74.9%40.0%₩16.8M+74.9%000%Growing
2024Q2₩59.9M+27.9%40.0%₩15M+27.9%000%Growing
2024Q1₩52M+10.4%40.0%₩13M+10.4%000%Growing
2023Q4₩44M-3.5%40.0%₩11M-3.5%000%Mixed
2023Q3₩38.5M+27.2%40.0%₩9.6M+27.2%000%Growing
2023Q2₩46.8M-6.1%40.0%₩11.7M-6.1%000%Mixed
2023Q1₩47.1M+0.9%40.0%₩11.8M+0.9%000%Mixed
2022Q4₩45.6M-35.4%40.0%₩11.4M-35.4%000%Mixed
2022Q3₩30.3M-11.4%40.0%₩7.6M-11.4%000%Mixed
2022Q2₩49.9M+44.5%40.0%₩12.5M+44.5%000%Growing
2022Q1₩46.7M+24.4%40.0%₩11.7M+24.4%000%Growing
2021Q4₩70.6M4₩17.7M000%
2021Q3₩34.2M4₩8.5M000%
2021Q2₩34.5M4₩8.6M000%
2021Q1₩37.6M4₩9.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.