SEOUL COMMERCIAL AREA

자하문터널 Neighbourhood area

Jongno-gu (종로구) 부암동· Area 178,306 m² · Area code 3110009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩455M▼ -9.4% YoY
Stores10±0.0% YoY
Sales per store₩45.5M▼ -9.4% YoY

Reading this area Against a year earlier, estimated sales -9.4%, stores 0.0% and sales per store -9.4% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +60.1%
Stores▼ -9.1%
Sales per store▲ +76.1%
Market size
Estimated sales (quarter)
₩455M
vs 2024Q4
-9.4%
Estimated transactions
8,393
Per-store economics
Estimated sales per store
₩45.5M
vs a year ago
-9.4%
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩278M – ₩721.8M
20212022202320242025
₩284.3M₩455M
Stores9 – 11
20212022202320242025
1110
Sales per store₩25.3M – ₩65.6M
20212022202320242025
₩25.8M₩45.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩373.4M₩455M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩37.3M₩45.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1446%
  • 14–1722%
  • 17–2129%
  • 21–243%
Age
  • 10s0%
  • 20s9%
  • 30s16%
  • 40s16%
  • 50s26%
  • 60+33%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon4%
  • Tue11%
  • Wed18%
  • Thu16%
  • Fri14%
  • Sat21%
  • Sun16%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩455M-9.4%100.0%₩45.5M-9.4%000%Sales↓ · Stores→ · Per store↓
2025Q3₩311.4M-15.2%100.0%₩31.1M-15.2%000%Sales↓ · Stores→ · Per store↓
2025Q2₩460.7M-10.9%9-10.0%₩51.2M-0.9%000%Sales↓ · Stores↓ · Per store→
2025Q1₩305.7M-18.1%100.0%₩30.6M-18.1%000%Sales↓ · Stores→ · Per store↓
2024Q4₩502.2M+2.4%100.0%₩50.2M+2.4%000%Sales→ · Stores→ · Per store→
2024Q3₩367.2M-16.4%100.0%₩36.7M-16.4%000%Sales↓ · Stores→ · Per store↓
2024Q2₩516.8M-14.6%10-9.1%₩51.7M-6.1%000%Sales↓ · Stores↓ · Per store↓
2024Q1₩373.4M-2.5%10-9.1%₩37.3M+7.2%000%Sales→ · Stores↓ · Per store↑
2023Q4₩490.7M-16.9%10-9.1%₩49.1M-8.6%000%Sales↓ · Stores↓ · Per store↓
2023Q3₩439.4M-18.5%10-9.1%₩43.9M-10.3%120%Sales↓ · Stores↓ · Per store↓
2023Q2₩605.1M-16.2%110.0%₩55M-16.2%000%Sales↓ · Stores→ · Per store↓
2023Q1₩383.2M+37.8%110.0%₩34.8M+37.8%000%Sales↑ · Stores→ · Per store↑
2022Q4₩590.7M+20.9%110.0%₩53.7M+20.9%000%Sales↑ · Stores→ · Per store↑
2022Q3₩539M+50.0%110.0%₩49M+50.0%000%Sales↑ · Stores→ · Per store↑
2022Q2₩721.8M+39.8%110.0%₩65.6M+39.8%000%Sales↑ · Stores→ · Per store↑
2022Q1₩278M-2.2%110.0%₩25.3M-2.2%000%Sales→ · Stores→ · Per store→
2021Q4₩488.7M11₩44.4M000%
2021Q3₩359.2M11₩32.7M000%
2021Q2₩516.1M11₩46.9M000%
2021Q1₩284.3M11₩25.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.