SEOUL COMMERCIAL AREA

자하문터널 골목상권

종로구부암동· Area 178,306 m² · Area code 3110009 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩182.3M▼ -5.4% YoY
Stores14±0.0% YoY
Sales per store₩13M▼ -5.4% YoY

Reading this area Against a year earlier, estimated sales -5.4%, stores 0.0% and sales per store -5.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +67.3%
Stores▲ +16.7%
Sales per store▲ +43.4%
Market size
Estimated sales (quarter)
₩182.3M
vs 2024Q4
-5.4%
Estimated transactions
7,820
Per-store economics
Estimated sales per store
₩13M
vs a year ago
-5.4%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩105.9M – ₩417M
20212022202320242025
₩108.9M₩182.3M
Stores12 – 16
20212022202320242025
1214
Sales per store₩8.1M – ₩29.8M
20212022202320242025
₩9.1M₩13M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 8%
20212022202320242025
8%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
0.0%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩167.6M₩182.3M
Stores 2024 Q1 → 2025 Q4
1514
Sales per store 2024 Q1 → 2025 Q4
₩11.2M₩13M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1417%
  • 14–1744%
  • 17–2127%
  • 21–2411%
Age
  • 10s0%
  • 20s29%
  • 30s30%
  • 40s16%
  • 50s21%
  • 60+4%
Weekday / weekend
  • Weekday46%
  • Weekend54%
Day of week
  • Mon0%
  • Tue6%
  • Wed13%
  • Thu9%
  • Fri17%
  • Sat32%
  • Sun23%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩182.3M-5.4%140.0%₩13M-5.4%000%Mixed
2025Q3₩372.2M+4.1%140.0%₩26.6M+4.1%000%Growing
2025Q2₩348.1M+10.1%14-12.5%₩24.9M+25.8%000%Mixed
2025Q1₩131.8M-21.3%14-6.7%₩9.4M-15.7%000%Shrinking
2024Q4₩192.7M+5.3%140.0%₩13.8M+5.3%000%Growing
2024Q3₩357.7M-14.2%140.0%₩25.5M-14.2%020%Mixed
2024Q2₩316.2M+10.4%16+23.1%₩19.8M-10.3%100%Competition inflow
2024Q1₩167.6M+46.1%15+15.4%₩11.2M+26.6%100%Growing
2023Q4₩182.9M-15.5%140.0%₩13.1M-15.5%220%Mixed
2023Q3₩417M+0.6%140.0%₩29.8M+0.6%110%Mixed
2023Q2₩286.5M-7.2%130.0%₩22M-7.2%008%Mixed
2023Q1₩114.7M+8.3%130.0%₩8.8M+8.3%018%Growing
2022Q4₩216.4M+26.9%14+7.7%₩15.5M+17.8%007%Growing
2022Q3₩414.6M+22.0%14+7.7%₩29.6M+13.3%107%Growing
2022Q2₩308.5M+30.7%13+8.3%₩23.7M+20.7%008%Growing
2022Q1₩105.9M-2.8%13+8.3%₩8.1M-10.3%008%Possible crowding
2021Q4₩170.5M13₩13.1M008%
2021Q3₩339.8M13₩26.1M108%
2021Q2₩236M12₩19.7M008%
2021Q1₩108.9M12₩9.1M008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.