SEOUL COMMERCIAL AREA

평창동동측 골목상권

종로구평창동· Area 522,818 m² · Area code 3110016 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩127.9M▲ +4.7% YoY
Stores4▼ -33.3% YoY
Sales per store₩32M▲ +57.0% YoY

Reading this area Against a year earlier, estimated sales +4.7%, stores -33.3% and sales per store +57.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.8%
Stores▼ -20.0%
Sales per store▲ +14.0%
Market size
Estimated sales (quarter)
₩127.9M
vs 2024Q4
+4.7%
Estimated transactions
2,283
Per-store economics
Estimated sales per store
₩32M
vs a year ago
+57.0%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩109.8M – ₩220.2M
20212022202320242025
₩140.2M₩127.9M
Stores4 – 6
20212022202320242025
54
Sales per store₩20.4M – ₩42.9M
20212022202320242025
₩28M₩32M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.7%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩113.5M₩127.9M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩22.7M₩32M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1468%
  • 14–1721%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s13%
  • 40s19%
  • 50s32%
  • 60+34%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon11%
  • Tue11%
  • Wed12%
  • Thu14%
  • Fri11%
  • Sat23%
  • Sun19%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩127.9M+4.7%4-33.3%₩32M+57.0%010%Mixed
2025Q3₩163.6M+25.6%50.0%₩32.7M+25.6%000%Growing
2025Q2₩151.2M+5.0%50.0%₩30.2M+5.0%000%Growing
2025Q1₩109.8M-3.3%50.0%₩22M-3.3%010%Mixed
2024Q4₩122.2M+6.5%6+20.0%₩20.4M-11.2%100%Competition inflow
2024Q3₩130.3M-21.6%50.0%₩26.1M-21.6%000%Mixed
2024Q2₩143.9M-17.7%50.0%₩28.8M-17.7%000%Mixed
2024Q1₩113.5M-12.8%50.0%₩22.7M-12.8%000%Mixed
2023Q4₩114.7M-24.7%5-16.7%₩22.9M-9.6%000%Shrinking
2023Q3₩166.2M-24.5%5-16.7%₩33.2M-9.4%000%Shrinking
2023Q2₩174.9M-14.8%5-16.7%₩35M+2.2%110%Shrinking
2023Q1₩130.3M-10.4%5-16.7%₩26.1M+7.5%010%Shrinking
2022Q4₩152.3M-15.2%60.0%₩25.4M-15.2%000%Mixed
2022Q3₩220.2M+16.3%6+20.0%₩36.7M-3.0%000%Competition inflow
2022Q2₩205.4M-4.1%6+20.0%₩34.2M-20.1%000%Possible crowding
2022Q1₩145.4M+3.7%6+20.0%₩24.2M-13.6%000%Competition inflow
2021Q4₩179.6M6₩29.9M100%
2021Q3₩189.2M5₩37.8M000%
2021Q2₩214.3M5₩42.9M000%
2021Q1₩140.2M5₩28M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.