SEOUL COMMERCIAL AREA

창덕궁 Neighbourhood area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 40,999 m² · Area code 3110019 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩810.6M▲ +44.6% YoY
Stores20±0.0% YoY
Sales per store₩40.5M▲ +44.6% YoY

Reading this area Estimated sales rose 44.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 44.6%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +281.7%
Stores▲ +53.8%
Sales per store▲ +148.1%
Market size
Estimated sales (quarter)
₩810.6M
vs 2024Q4
+44.6%
Estimated transactions
48,982
Per-store economics
Estimated sales per store
₩40.5M
vs a year ago
+44.6%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩212.4M – ₩810.6M
20212022202320242025
₩212.4M₩810.6M
Stores13 – 21
20212022202320242025
1320
Sales per store₩16.3M – ₩40.5M
20212022202320242025
₩16.3M₩40.5M
Openings0 – 3
20212022202320242025
10
Closings0 – 4
20212022202320242025
10
Franchise share0% – 5%
20212022202320242025
0%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +44.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
0.0%
Franchise share
5% (1/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩471.3M₩810.6M
Stores 2024 Q1 → 2025 Q4
1920
Sales per store 2024 Q1 → 2025 Q4
₩24.8M₩40.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1448%
  • 14–1731%
  • 17–2112%
  • 21–241%
Age
  • 10s1%
  • 20s26%
  • 30s31%
  • 40s16%
  • 50s16%
  • 60+10%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon7%
  • Tue8%
  • Wed14%
  • Thu12%
  • Fri22%
  • Sat27%
  • Sun10%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩810.6M+44.6%200.0%₩40.5M+44.6%005%Sales↑ · Stores→ · Per store↑
2025Q3₩504.9M-10.2%19-5.0%₩26.6M-5.5%245%Sales↓ · Stores↓ · Per store↓
2025Q2₩612.4M+0.9%21+10.5%₩29.2M-8.7%105%Sales→ · Stores↑ · Per store↓
2025Q1₩394M-16.4%20+5.3%₩19.7M-20.6%215%Sales↓ · Stores↑ · Per store↓
2024Q4₩560.7M+12.3%20+11.1%₩28M+1.1%005%Sales↑ · Stores↑ · Per store→
2024Q3₩562.2M+23.1%20+11.1%₩28.1M+10.8%105%Sales↑ · Stores↑ · Per store↑
2024Q2₩607M+34.1%19+5.6%₩31.9M+27.0%215%Sales↑ · Stores↑ · Per store↑
2024Q1₩471.3M+43.7%19+26.7%₩24.8M+13.4%100%Sales↑ · Stores↑ · Per store↑
2023Q4₩499.2M+3.0%18+12.5%₩27.7M-8.5%000%Sales→ · Stores↑ · Per store↓
2023Q3₩456.8M+8.4%18+20.0%₩25.4M-9.6%000%Sales↑ · Stores↑ · Per store↓
2023Q2₩452.8M-15.4%18+5.9%₩25.2M-20.1%300%Sales↓ · Stores↑ · Per store↓
2023Q1₩328M-17.2%15-6.3%₩21.9M-11.7%010%Sales↓ · Stores↓ · Per store↓
2022Q4₩484.8M-4.5%160.0%₩30.3M-4.5%210%Sales↓ · Stores→ · Per store↓
2022Q3₩421.3M+10.4%15-6.3%₩28.1M+17.8%020%Sales↑ · Stores↓ · Per store↑
2022Q2₩535.6M+30.0%17+30.8%₩31.5M-0.6%100%Sales↑ · Stores↑ · Per store→
2022Q1₩396.2M+86.6%16+23.1%₩24.8M+51.6%110%Sales↑ · Stores↑ · Per store↑
2021Q4₩507.9M16₩31.7M110%
2021Q3₩381.6M16₩23.9M300%
2021Q2₩412M13₩31.7M000%
2021Q1₩212.4M13₩16.3M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.