SEOUL COMMERCIAL AREA

서울국제고등학교 골목상권

종로구혜화동· Area 133,692 m² · Area code 3110020 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩829.6M▼ -25.3% YoY
Stores24▼ -4.0% YoY
Sales per store₩34.6M▼ -22.2% YoY

Reading this area Estimated sales fell 25.3% from a year earlier and stores fell 4.0%. Sales per store are down 22.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +85.0%
Stores▼ -7.7%
Sales per store▲ +100.4%
Market size
Estimated sales (quarter)
₩829.6M
vs 2024Q4
-25.3%
Estimated transactions
57,557
Per-store economics
Estimated sales per store
₩34.6M
vs a year ago
-22.2%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩358.4M – ₩1,110.5M
20212022202320242025
₩448.5M₩829.6M
Stores23 – 27
20212022202320242025
2624
Sales per store₩13.3M – ₩44.4M
20212022202320242025
₩17.2M₩34.6M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
01
Franchise share7% – 13%
20212022202320242025
8%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.3%, stores YoY -4.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
24
vs a year ago
-4.0%
Franchise share
13% (3/24)
Movement
Openings (rate)
1 (4%)
Closings (rate)
1 (4%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩747.2M₩829.6M
Stores 2024 Q1 → 2025 Q4
2424
Sales per store 2024 Q1 → 2025 Q4
₩31.1M₩34.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1445%
  • 14–1711%
  • 17–2137%
  • 21–244%
Age
  • 10s4%
  • 20s34%
  • 30s9%
  • 40s11%
  • 50s30%
  • 60+12%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon17%
  • Tue15%
  • Wed17%
  • Thu17%
  • Fri18%
  • Sat12%
  • Sun3%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩829.6M-25.3%24-4.0%₩34.6M-22.2%1113%Shrinking
2025Q3₩764.2M+4.4%24-4.0%₩31.8M+8.7%1113%Mixed
2025Q2₩1,055.1M+6.5%240.0%₩44M+6.5%0013%Growing
2025Q1₩828.6M+10.9%240.0%₩34.5M+10.9%0113%Growing
2024Q4₩1,110.5M+18.6%250.0%₩44.4M+18.6%0012%Growing
2024Q3₩732.2M+4.9%25+8.7%₩29.3M-3.4%2012%Competition inflow
2024Q2₩990.7M-1.3%24+4.3%₩41.3M-5.4%008%Possible crowding
2024Q1₩747.2M-11.2%24-4.0%₩31.1M-7.5%018%Shrinking
2023Q4₩936.4M+11.1%25-3.8%₩37.5M+15.6%208%Mixed
2023Q3₩697.6M+10.2%23-11.5%₩30.3M+24.6%009%Mixed
2023Q2₩1,004.1M+35.2%23-11.5%₩43.7M+52.8%029%Mixed
2023Q1₩841.4M+88.9%25-3.8%₩33.7M+96.4%018%Mixed
2022Q4₩842.7M+57.8%26+4.0%₩32.4M+51.7%008%Growing
2022Q3₩633.1M+76.7%26-3.7%₩24.3M+83.5%008%Mixed
2022Q2₩742.8M+45.9%260.0%₩28.6M+45.9%008%Growing
2022Q1₩445.5M-0.7%260.0%₩17.1M-0.7%108%Mixed
2021Q4₩534M25₩21.4M028%
2021Q3₩358.4M27₩13.3M107%
2021Q2₩509.2M26₩19.6M008%
2021Q1₩448.5M26₩17.2M008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.