SEOUL COMMERCIAL AREA

서울역 15번 Neighbourhood area

Yongsan-gu (용산구) 청파동· Area 133,737 m² · Area code 3110066 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩97.4M▼ -29.7% YoY
Stores8▲ +14.3% YoY
Sales per store₩12.2M▼ -38.5% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (-29.7%), so sales per store fell 38.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +171.2%
Stores▲ +100.0%
Sales per store▲ +35.6%
Market size
Estimated sales (quarter)
₩97.4M
vs 2024Q4
-29.7%
Estimated transactions
1,336
Per-store economics
Estimated sales per store
₩12.2M
vs a year ago
-38.5%
Per transaction
₩73K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩21.8M – ₩138.6M
20212022202320242025
₩35.9M₩97.4M
Stores4 – 8
20212022202320242025
48
Sales per store₩4.4M – ₩20.6M
20212022202320242025
₩9M₩12.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share13% – 25%
20212022202320242025
25%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -29.7%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
13% (1/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩108.2M₩97.4M
Stores 2024 Q1 → 2025 Q4
78
Sales per store 2024 Q1 → 2025 Q4
₩15.5M₩12.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2139%
  • 21–2458%
Age
  • 10s0%
  • 20s20%
  • 30s27%
  • 40s24%
  • 50s21%
  • 60+9%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon11%
  • Tue13%
  • Wed19%
  • Thu14%
  • Fri21%
  • Sat22%
  • Sun0%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩97.4M-29.7%8+14.3%₩12.2M-38.5%0013%Possible crowding
2025Q3₩91M+25.2%8+14.3%₩11.4M+9.6%0013%Growing
2025Q2₩96.2M+48.6%8+14.3%₩12M+30.0%1013%Growing
2025Q1₩85.5M-21.0%70.0%₩12.2M-21.0%0014%Mixed
2024Q4₩138.6M+53.5%70.0%₩19.8M+53.5%0014%Growing
2024Q3₩72.7M+53.1%70.0%₩10.4M+53.1%0014%Growing
2024Q2₩64.7M-8.0%70.0%₩9.2M-8.0%0014%Mixed
2024Q1₩108.2M+8.3%7+16.7%₩15.5M-7.1%0014%Competition inflow
2023Q4₩90.3M-27.1%7+16.7%₩12.9M-37.5%0014%Possible crowding
2023Q3₩47.5M-39.0%7+16.7%₩6.8M-47.7%0014%Possible crowding
2023Q2₩70.4M-29.3%7+40.0%₩10.1M-49.5%1014%Possible crowding
2023Q1₩99.9M+80.3%6+20.0%₩16.6M+50.3%0017%Growing
2022Q4₩123.8M+30.8%6+20.0%₩20.6M+9.0%0017%Growing
2022Q3₩77.8M+257.1%6+20.0%₩13M+197.6%1017%Growing
2022Q2₩99.5M+97.8%50.0%₩19.9M+97.8%0020%Growing
2022Q1₩55.4M+54.2%5+25.0%₩11.1M+23.4%0020%Growing
2021Q4₩94.6M5₩18.9M0020%
2021Q3₩21.8M5₩4.4M0020%
2021Q2₩50.3M5₩10.1M1020%
2021Q1₩35.9M4₩9M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.