SEOUL COMMERCIAL AREA

열정도 Neighbourhood area

Yongsan-gu (용산구) 원효로1동· Area 18,090 m² · Area code 3110072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,823.7M▼ -25.5% YoY
Stores17▼ -10.5% YoY
Sales per store₩107.3M▼ -16.7% YoY

Reading this area Estimated sales fell 25.5% from a year earlier and stores fell 10.5%. Sales per store are down 16.7%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -3.6%
Stores▼ -10.5%
Sales per store▲ +7.7%
Market size
Estimated sales (quarter)
₩1,823.7M
vs 2024Q4
-25.5%
Estimated transactions
35,322
Per-store economics
Estimated sales per store
₩107.3M
vs a year ago
-16.7%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,659.3M – ₩2,817M
20212022202320242025
₩1,892.4M₩1,823.7M
Stores16 – 21
20212022202320242025
1917
Sales per store₩87.3M – ₩148.3M
20212022202320242025
₩99.6M₩107.3M
Openings0 – 2
20212022202320242025
11
Closings0 – 3
20212022202320242025
10
Franchise share0% – 11%
20212022202320242025
11%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.5%, stores YoY -10.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-10.5%
Franchise share
0% (0/17)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,713.1M₩1,823.7M
Stores 2024 Q1 → 2025 Q4
2117
Sales per store 2024 Q1 → 2025 Q4
₩129.2M₩107.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1423%
  • 14–175%
  • 17–2157%
  • 21–2414%
Age
  • 10s1%
  • 20s16%
  • 30s29%
  • 40s25%
  • 50s19%
  • 60+11%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon15%
  • Tue14%
  • Wed16%
  • Thu16%
  • Fri16%
  • Sat12%
  • Sun11%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,823.7M-25.5%17-10.5%₩107.3M-16.7%100%Sales↓ · Stores↓ · Per store↓
2025Q3₩2,013.4M-18.7%16-15.8%₩125.8M-3.5%010%Sales↓ · Stores↓ · Per store↓
2025Q2₩2,185.8M-16.2%17-10.5%₩128.6M-6.3%010%Sales↓ · Stores↓ · Per store↓
2025Q1₩2,307.6M-14.9%18-14.3%₩128.2M-0.8%030%Sales↓ · Stores↓ · Per store→
2024Q4₩2,447.9M-10.8%19-9.5%₩128.8M-1.4%0011%Sales↓ · Stores↓ · Per store→
2024Q3₩2,477.4M-10.4%19-9.5%₩130.4M-1.0%0011%Sales↓ · Stores↓ · Per store→
2024Q2₩2,607.3M-6.0%19-9.5%₩137.2M+3.9%0211%Sales↓ · Stores↓ · Per store↑
2024Q1₩2,713.1M-3.7%21+10.5%₩129.2M-12.9%0010%Sales↓ · Stores↑ · Per store↓
2023Q4₩2,745.4M-1.6%21+10.5%₩130.7M-11.0%0010%Sales→ · Stores↑ · Per store↓
2023Q3₩2,764.8M-1.6%21+10.5%₩131.7M-11.0%0010%Sales→ · Stores↑ · Per store↓
2023Q2₩2,774.9M-0.6%21+10.5%₩132.1M-10.1%2010%Sales→ · Stores↑ · Per store↓
2023Q1₩2,817M+30.1%19-5.0%₩148.3M+37.0%1111%Sales↑ · Stores↓ · Per store↑
2022Q4₩2,790.8M+18.8%190.0%₩146.9M+18.8%0011%Sales↑ · Stores→ · Per store↑
2022Q3₩2,809.7M+69.3%190.0%₩147.9M+69.3%0011%Sales↑ · Stores→ · Per store↑
2022Q2₩2,791.7M+29.8%19-5.0%₩146.9M+36.6%0111%Sales↑ · Stores↓ · Per store↑
2022Q1₩2,164.8M+14.4%20+5.3%₩108.2M+8.7%1010%Sales↑ · Stores↑ · Per store↑
2021Q4₩2,348.2M19₩123.6M0011%
2021Q3₩1,659.3M19₩87.3M0111%
2021Q2₩2,150.8M20₩107.5M1010%
2021Q1₩1,892.4M19₩99.6M1111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.