SEOUL COMMERCIAL AREA

열정도 골목상권

용산구원효로1동· Area 18,090 m² · Area code 3110072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩596.8M▼ -41.0% YoY
Stores3▼ -40.0% YoY
Sales per store₩198.9M▼ -1.7% YoY

Reading this area Estimated sales fell 41.0% from a year earlier and stores fell 40.0%. Sales per store are about the same at -1.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -45.3%
Stores▼ -62.5%
Sales per store▲ +45.8%
Market size
Estimated sales (quarter)
₩596.8M
vs 2024Q4
-41.0%
Estimated transactions
10,799
Per-store economics
Estimated sales per store
₩198.9M
vs a year ago
-1.7%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩570M – ₩2,062.7M
20212022202320242025
₩1,091.7M₩596.8M
Stores3 – 8
20212022202320242025
83
Sales per store₩130.5M – ₩294.7M
20212022202320242025
₩136.5M₩198.9M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -41.0%, stores YoY -40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-40.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,302.6M₩596.8M
Stores 2024 Q1 → 2025 Q4
83
Sales per store 2024 Q1 → 2025 Q4
₩162.8M₩198.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–111%
  • 11–1424%
  • 14–170%
  • 17–2124%
  • 21–2441%
Age
  • 10s0%
  • 20s11%
  • 30s25%
  • 40s40%
  • 50s20%
  • 60+4%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon15%
  • Tue13%
  • Wed18%
  • Thu24%
  • Fri17%
  • Sat8%
  • Sun5%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩596.8M-41.0%3-40.0%₩198.9M-1.7%010%Shrinking
2025Q3₩570M-48.9%4-33.3%₩142.5M-23.4%000%Shrinking
2025Q2₩657.8M-52.2%4-42.9%₩164.4M-16.3%010%Shrinking
2025Q1₩779M-40.2%5-37.5%₩155.8M-4.3%000%Shrinking
2024Q4₩1,011.7M-23.4%5-37.5%₩202.3M+22.5%010%Shrinking
2024Q3₩1,116.4M-29.2%6-25.0%₩186.1M-5.6%010%Shrinking
2024Q2₩1,375.5M-16.6%7-12.5%₩196.5M-4.7%010%Shrinking
2024Q1₩1,302.6M-22.5%8+14.3%₩162.8M-32.2%000%Possible crowding
2023Q4₩1,321.2M-35.9%8+14.3%₩165.2M-44.0%110%Possible crowding
2023Q3₩1,576.4M-16.7%8+14.3%₩197M-27.1%000%Possible crowding
2023Q2₩1,648.8M-17.1%8+14.3%₩206.1M-27.4%100%Possible crowding
2023Q1₩1,681.3M+49.0%70.0%₩240.2M+49.0%000%Growing
2022Q4₩2,062.7M+44.2%70.0%₩294.7M+44.2%000%Growing
2022Q3₩1,893.2M+107.2%70.0%₩270.5M+107.2%000%Growing
2022Q2₩1,988.4M+65.7%7-12.5%₩284.1M+89.4%000%Mixed
2022Q1₩1,128.6M+3.4%7-12.5%₩161.2M+18.1%000%Mixed
2021Q4₩1,430.6M7₩204.4M000%
2021Q3₩913.8M7₩130.5M010%
2021Q2₩1,199.8M8₩150M000%
2021Q1₩1,091.7M8₩136.5M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.