SEOUL COMMERCIAL AREA

용산구청 Neighbourhood area

Yongsan-gu (용산구) 이태원1동· Area 71,140 m² · Area code 3110082 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,348.7M▼ -8.6% YoY
Stores24▲ +9.1% YoY
Sales per store₩56.2M▼ -16.2% YoY

Reading this area Stores rose 9.1% from a year earlier while estimated sales stayed about the same (-8.6%), so sales per store fell 16.2%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +34.7%
Stores▲ +71.4%
Sales per store▼ -21.4%
Market size
Estimated sales (quarter)
₩1,348.7M
vs 2024Q4
-8.6%
Estimated transactions
33,131
Per-store economics
Estimated sales per store
₩56.2M
vs a year ago
-16.2%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,001.1M – ₩1,610.6M
20212022202320242025
₩1,001.1M₩1,348.7M
Stores14 – 24
20212022202320242025
1424
Sales per store₩56.2M – ₩115M
20212022202320242025
₩71.5M₩56.2M
Openings0 – 6
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 14%
20212022202320242025
0%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.6%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
24
vs a year ago
+9.1%
Franchise share
4% (1/24)
Movement
Openings (rate)
1 (4%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,414.1M₩1,348.7M
Stores 2024 Q1 → 2025 Q4
2124
Sales per store 2024 Q1 → 2025 Q4
₩67.3M₩56.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–114%
  • 11–1431%
  • 14–1712%
  • 17–2132%
  • 21–2414%
Age
  • 10s0%
  • 20s11%
  • 30s30%
  • 40s25%
  • 50s18%
  • 60+16%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon10%
  • Tue12%
  • Wed14%
  • Thu14%
  • Fri13%
  • Sat20%
  • Sun17%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,348.7M-8.6%24+9.1%₩56.2M-16.2%104%Sales↓ · Stores↑ · Per store↓
2025Q3₩1,308.5M-1.3%23+4.5%₩56.9M-5.6%004%Sales→ · Stores↑ · Per store↓
2025Q2₩1,343.2M-2.9%23+4.5%₩58.4M-7.2%114%Sales→ · Stores↑ · Per store↓
2025Q1₩1,336.1M-5.5%22+4.8%₩60.7M-9.8%119%Sales↓ · Stores↑ · Per store↓
2024Q4₩1,475.6M-3.6%22+10.0%₩67.1M-12.3%019%Sales↓ · Stores↑ · Per store↓
2024Q3₩1,325.9M-8.6%22+10.0%₩60.3M-16.9%1014%Sales↓ · Stores↑ · Per store↓
2024Q2₩1,383.8M-1.9%22+4.8%₩62.9M-6.4%109%Sales→ · Stores↑ · Per store↓
2024Q1₩1,414.1M+6.0%21+5.0%₩67.3M+1.0%1010%Sales↑ · Stores↑ · Per store→
2023Q4₩1,530.1M+3.8%200.0%₩76.5M+3.8%1110%Sales↑ · Stores→ · Per store↑
2023Q3₩1,450.4M-5.5%20+42.9%₩72.5M-33.9%2210%Sales↓ · Stores↑ · Per store↓
2023Q2₩1,410.9M-12.4%21+50.0%₩67.2M-41.6%105%Sales↓ · Stores↑ · Per store↓
2023Q1₩1,333.4M+12.1%20+33.3%₩66.7M-15.9%225%Sales↑ · Stores↑ · Per store↓
2022Q4₩1,473.8M+13.3%20+25.0%₩73.7M-9.3%605%Sales↑ · Stores↑ · Per store↓
2022Q3₩1,534.8M+49.6%14-12.5%₩109.6M+71.0%007%Sales↑ · Stores↓ · Per store↑
2022Q2₩1,610.6M+42.2%14-12.5%₩115M+62.5%117%Sales↑ · Stores↓ · Per store↑
2022Q1₩1,189.1M+18.8%15+7.1%₩79.3M+10.9%010%Sales↑ · Stores↑ · Per store↑
2021Q4₩1,300.5M16₩81.3M000%
2021Q3₩1,025.7M16₩64.1M000%
2021Q2₩1,133M16₩70.8M200%
2021Q1₩1,001.1M14₩71.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.