SEOUL COMMERCIAL AREA

용산구청 Neighbourhood area

Yongsan-gu (용산구) 이태원1동· Area 71,140 m² · Area code 3110082 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩269M▼ -3.0% YoY
Stores9▼ -18.2% YoY
Sales per store₩29.9M▲ +18.6% YoY

Reading this area Stores fell 18.2% from a year earlier while estimated sales held at -3.0%, so sales per store rose 18.6%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +5.4%
Stores▲ +28.6%
Sales per store▼ -18.1%
Market size
Estimated sales (quarter)
₩269M
vs 2024Q4
-3.0%
Estimated transactions
8,004
Per-store economics
Estimated sales per store
₩29.9M
vs a year ago
+18.6%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩221M – ₩659.9M
20212022202320242025
₩255.4M₩269M
Stores7 – 12
20212022202320242025
79
Sales per store₩20.1M – ₩60M
20212022202320242025
₩36.5M₩29.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 11%
20212022202320242025
0%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.0%, stores YoY -18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-18.2%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩252.4M₩269M
Stores 2024 Q1 → 2025 Q4
129
Sales per store 2024 Q1 → 2025 Q4
₩21M₩29.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0623%
  • 06–111%
  • 11–146%
  • 14–176%
  • 17–2125%
  • 21–2439%
Age
  • 10s0%
  • 20s38%
  • 30s38%
  • 40s10%
  • 50s10%
  • 60+3%
Weekday / weekend
  • Weekday51%
  • Weekend49%
Day of week
  • Mon3%
  • Tue3%
  • Wed13%
  • Thu11%
  • Fri21%
  • Sat27%
  • Sun22%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩269M-3.0%9-18.2%₩29.9M+18.6%0011%Possible recovery
2025Q3₩300.8M+9.2%9-18.2%₩33.4M+33.5%0011%Mixed
2025Q2₩251.9M+1.3%9-25.0%₩28M+35.0%0211%Possible recovery
2025Q1₩221M-12.4%11-8.3%₩20.1M-4.5%009%Shrinking
2024Q4₩277.4M+4.8%110.0%₩25.2M+4.8%009%Growing
2024Q3₩275.5M+11.0%110.0%₩25M+11.0%019%Growing
2024Q2₩248.8M-26.0%12+9.1%₩20.7M-32.2%008%Possible crowding
2024Q1₩252.4M-10.3%12+9.1%₩21M-17.8%108%Possible crowding
2023Q4₩264.6M-39.3%110.0%₩24.1M-39.3%009%Mixed
2023Q3₩248.2M-62.4%110.0%₩22.6M-62.4%119%Mixed
2023Q2₩336.2M-48.3%110.0%₩30.6M-48.3%009%Mixed
2023Q1₩281.4M-29.1%11+10.0%₩25.6M-35.5%119%Possible crowding
2022Q4₩436.1M-6.9%11+22.2%₩39.6M-23.8%009%Possible crowding
2022Q3₩659.9M+143.5%11+22.2%₩60M+99.2%009%Growing
2022Q2₩650.6M+96.6%11+37.5%₩59.1M+43.0%219%Growing
2022Q1₩396.8M+55.4%10+42.9%₩39.7M+8.8%1010%Growing
2021Q4₩468.5M9₩52.1M1011%
2021Q3₩271M9₩30.1M100%
2021Q2₩330.9M8₩41.4M100%
2021Q1₩255.4M7₩36.5M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.