SEOUL COMMERCIAL AREA

행당역 2번 골목상권

성동구행당1동· Area 68,591 m² · Area code 3110112 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩74M▼ -16.7% YoY
Stores4±0.0% YoY
Sales per store₩18.5M▼ -16.7% YoY

Reading this area Against a year earlier, estimated sales -16.7%, stores 0.0% and sales per store -16.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1066.3%
Stores▲ +33.3%
Sales per store▲ +774.7%
Market size
Estimated sales (quarter)
₩74M
vs 2024Q4
-16.7%
Estimated transactions
10,678
Per-store economics
Estimated sales per store
₩18.5M
vs a year ago
-16.7%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.3M – ₩101.2M
20212022202320242025
₩6.3M₩74M
Stores3 – 5
20212022202320242025
34
Sales per store₩2.1M – ₩27.9M
20212022202320242025
₩2.1M₩18.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
11
Franchise share33% – 100%
20212022202320242025
33%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
50% (2/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (17%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩84.7M₩74M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩16.9M₩18.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1446%
  • 14–1727%
  • 17–2113%
  • 21–240%
Age
  • 10s2%
  • 20s13%
  • 30s20%
  • 40s20%
  • 50s28%
  • 60+16%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon9%
  • Tue11%
  • Wed15%
  • Thu12%
  • Fri13%
  • Sat16%
  • Sun24%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩74M-16.7%40.0%₩18.5M-16.7%0150%Mixed
2025Q3₩76M-19.0%40.0%₩19M-19.0%0075%Mixed
2025Q2₩83.8M-17.2%4-20.0%₩20.9M+3.5%0075%Shrinking
2025Q1₩81.4M-3.9%4-20.0%₩20.3M+20.2%0075%Shrinking
2024Q4₩88.8M+5.9%4-20.0%₩22.2M+32.3%0075%Mixed
2024Q3₩93.8M-4.2%4-20.0%₩23.5M+19.8%0175%Shrinking
2024Q2₩101.2M+6.0%50.0%₩20.2M+6.0%0060%Growing
2024Q1₩84.7M-11.6%50.0%₩16.9M-11.6%0060%Mixed
2023Q4₩83.9M-11.2%50.0%₩16.8M-11.2%0060%Mixed
2023Q3₩97.9M+17.0%5+66.7%₩19.6M-29.8%2260%Competition inflow
2023Q2₩95.4M+39.1%5+66.7%₩19.1M-16.5%0060%Competition inflow
2023Q1₩95.8M+253.8%5+66.7%₩19.2M+112.3%1160%Growing
2022Q4₩94.5M+263.8%5+66.7%₩18.9M+118.3%2060%Growing
2022Q3₩83.7M+130.5%30.0%₩27.9M+130.5%10100%Growing
2022Q2₩68.6M+334.2%30.0%₩22.9M+334.2%1067%Growing
2022Q1₩27.1M+326.8%30.0%₩9M+326.8%0033%Growing
2021Q4₩26M3₩8.7M0033%
2021Q3₩36.3M3₩12.1M0033%
2021Q2₩15.8M3₩5.3M1133%
2021Q1₩6.3M3₩2.1M0133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.