SEOUL COMMERCIAL AREA

성동구보건소 Neighbourhood area

Seongdong-gu (성동구) 마장동· Area 49,735 m² · Area code 3110117 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩377.6M▲ +4.2% YoY
Stores10±0.0% YoY
Sales per store₩37.8M▲ +4.2% YoY

Reading this area Estimated sales rose 4.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 4.2%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +240.1%
Stores▼ -16.7%
Sales per store▲ +308.1%
Market size
Estimated sales (quarter)
₩377.6M
vs 2024Q4
+4.2%
Estimated transactions
2,461
Per-store economics
Estimated sales per store
₩37.8M
vs a year ago
+4.2%
Per transaction
₩153K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩74M – ₩564.3M
20212022202320242025
₩111M₩377.6M
Stores9 – 12
20212022202320242025
1210
Sales per store₩8.1M – ₩56.4M
20212022202320242025
₩9.3M₩37.8M
Openings0 – 1
20212022202320242025
01
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
1 (10%)
Closings (rate)
1 (10%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩341.7M₩377.6M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩34.2M₩37.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–143%
  • 14–170%
  • 17–2159%
  • 21–2437%
Age
  • 10s0%
  • 20s18%
  • 30s49%
  • 40s9%
  • 50s18%
  • 60+7%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon12%
  • Tue14%
  • Wed19%
  • Thu20%
  • Fri19%
  • Sat15%
  • Sun0%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩377.6M+4.2%100.0%₩37.8M+4.2%110%Sales↑ · Stores→ · Per store↑
2025Q3₩421.9M-1.2%100.0%₩42.2M-1.2%100%Sales→ · Stores→ · Per store→
2025Q2₩394.2M-30.2%9-10.0%₩43.8M-22.4%010%Sales↓ · Stores↓ · Per store↓
2025Q1₩346.3M+1.4%100.0%₩34.6M+1.4%000%Sales→ · Stores→ · Per store→
2024Q4₩362.4M+32.8%100.0%₩36.2M+32.8%000%Sales↑ · Stores→ · Per store↑
2024Q3₩427.2M+27.5%100.0%₩42.7M+27.5%000%Sales↑ · Stores→ · Per store↑
2024Q2₩564.3M+484.3%100.0%₩56.4M+484.3%110%Sales↑ · Stores→ · Per store↑
2024Q1₩341.7M+361.5%10+11.1%₩34.2M+315.3%000%Sales↑ · Stores↑ · Per store↑
2023Q4₩273M+157.6%10+11.1%₩27.3M+131.8%000%Sales↑ · Stores↑ · Per store↑
2023Q3₩335.1M+275.7%10+11.1%₩33.5M+238.1%000%Sales↑ · Stores↑ · Per store↑
2023Q2₩96.6M+9.0%10-9.1%₩9.7M+19.9%100%Sales↑ · Stores↓ · Per store↑
2023Q1₩74M-29.5%9-18.2%₩8.2M-13.9%000%Sales↓ · Stores↓ · Per store↓
2022Q4₩106M-19.8%9-18.2%₩11.8M-1.9%000%Sales↓ · Stores↓ · Per store→
2022Q3₩89.2M-10.6%9-18.2%₩9.9M+9.2%020%Sales↓ · Stores↓ · Per store↑
2022Q2₩88.6M-35.8%110.0%₩8.1M-35.8%000%Sales↓ · Stores→ · Per store↓
2022Q1₩105.1M-5.4%11-8.3%₩9.6M+3.2%000%Sales↓ · Stores↓ · Per store↑
2021Q4₩132.1M11₩12M000%
2021Q3₩99.8M11₩9.1M000%
2021Q2₩138.2M11₩12.6M010%
2021Q1₩111M12₩9.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.