SEOUL COMMERCIAL AREA

성동구보건소 Neighbourhood area

Seongdong-gu (성동구) 마장동· Area 49,735 m² · Area code 3110117 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩169.9M▼ -1.8% YoY
Stores4▼ -33.3% YoY
Sales per store₩42.5M▲ +47.2% YoY

Reading this area Stores fell 33.3% from a year earlier while estimated sales held at -1.8%, so sales per store rose 47.2%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +117.7%
Stores▼ -33.3%
Sales per store▲ +226.6%
Market size
Estimated sales (quarter)
₩169.9M
vs 2024Q4
-1.8%
Estimated transactions
1,850
Per-store economics
Estimated sales per store
₩42.5M
vs a year ago
+47.2%
Per transaction
₩92K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩72.5M – ₩251M
20212022202320242025
₩78M₩169.9M
Stores4 – 7
20212022202320242025
64
Sales per store₩12.1M – ₩42.5M
20212022202320242025
₩13M₩42.5M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
03
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.8%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
1 (25%)
Closings (rate)
3 (75%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩176.7M₩169.9M
Stores 2024 Q1 → 2025 Q4
74
Sales per store 2024 Q1 → 2025 Q4
₩25.2M₩42.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0614%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2134%
  • 21–2451%
Age
  • 10s0%
  • 20s22%
  • 30s33%
  • 40s23%
  • 50s14%
  • 60+9%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon4%
  • Tue9%
  • Wed28%
  • Thu15%
  • Fri23%
  • Sat20%
  • Sun1%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩169.9M-1.8%4-33.3%₩42.5M+47.2%130%Possible recovery
2025Q3₩183.6M-7.0%60.0%₩30.6M-7.0%000%Mixed
2025Q2₩251M+0.6%6-14.3%₩41.8M+17.4%000%Possible recovery
2025Q1₩216.8M+22.7%6-14.3%₩36.1M+43.1%000%Mixed
2024Q4₩173.1M+1.9%6-14.3%₩28.8M+18.9%000%Possible recovery
2024Q3₩197.5M+12.8%60.0%₩32.9M+12.8%010%Growing
2024Q2₩249.5M+53.2%7+16.7%₩35.6M+31.3%000%Growing
2024Q1₩176.7M-0.1%7+16.7%₩25.2M-14.4%000%Possible crowding
2023Q4₩169.9M+3.6%7+16.7%₩24.3M-11.2%210%Competition inflow
2023Q3₩175.1M+0.4%60.0%₩29.2M+0.4%000%Mixed
2023Q2₩162.9M-3.5%60.0%₩27.1M-3.5%000%Mixed
2023Q1₩177M+28.9%60.0%₩29.5M+28.9%000%Growing
2022Q4₩163.9M+19.2%60.0%₩27.3M+19.2%000%Growing
2022Q3₩174.3M+140.4%60.0%₩29M+140.4%000%Growing
2022Q2₩168.8M+95.8%60.0%₩28.1M+95.8%000%Growing
2022Q1₩137.3M+76.0%60.0%₩22.9M+76.0%000%Growing
2021Q4₩137.5M6₩22.9M000%
2021Q3₩72.5M6₩12.1M000%
2021Q2₩86.2M6₩14.4M000%
2021Q1₩78M6₩13M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.