SEOUL COMMERCIAL AREA

왕십리역 9번 Neighbourhood area

Seongdong-gu (성동구) 행당1동· Area 63,575 m² · Area code 3110118 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩4.4M▼ -83.6% YoY
Stores2▼ -33.3% YoY
Sales per store₩2.2M▼ -75.4% YoY

Reading this area Estimated sales fell 83.6% from a year earlier and stores fell 33.3%. Sales per store are down 75.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2023 Q1 → 2025 Q4
Estimated sales▼ -46.5%
Stores▲ +100.0%
Sales per store▼ -73.3%
Market size
Estimated sales (quarter)
₩4.4M
vs 2024Q4
-83.6%
Estimated transactions
798
Per-store economics
Estimated sales per store
₩2.2M
vs a year ago
-75.4%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.4M – ₩26.6M
20212022202320242025
₩4.4M
Stores1 – 3
20212022202320242025
12
Sales per store₩2.2M – ₩8.9M
20212022202320242025
₩2.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 300%
20212022202320242025
100%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -83.6%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩7.9M₩4.4M
Stores 2024 Q1 → 2025 Q4
12
Sales per store 2024 Q1 → 2025 Q4
₩7.9M₩2.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–110%
  • 11–145%
  • 14–1713%
  • 17–2146%
  • 21–2430%
Age
  • 10s4%
  • 20s45%
  • 30s24%
  • 40s10%
  • 50s14%
  • 60+4%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon7%
  • Tue14%
  • Wed8%
  • Thu26%
  • Fri12%
  • Sat17%
  • Sun17%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4.4M-83.6%2-33.3%₩2.2M-75.4%0050%Shrinking
2025Q3₩4.6M2+100.0%₩2.3M0050%
2025Q2₩5.4M2+100.0%₩2.7M0050%
2025Q1₩5.7M-27.5%2+100.0%₩2.9M-63.8%0150%Possible crowding
2024Q4₩26.6M+364.2%3+200.0%₩8.9M+54.7%2033%Growing
2024Q310.0%00100%
2024Q210.0%01100%
2024Q1₩7.9M-3.0%10.0%₩7.9M-3.0%01200%Mixed
2023Q4₩5.7M10.0%₩5.7M10300%
2023Q3₩6M10.0%₩6M00200%
2023Q2₩7.9M10.0%₩7.9M00200%
2023Q1₩8.2M10.0%₩8.2M10200%
2022Q410.0%00100%
2022Q310.0%00100%
2022Q210.0%00100%
2022Q110.0%00100%
2021Q4100100%
2021Q3100100%
2021Q2100100%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.