SEOUL COMMERCIAL AREA

용두동신동아아파트 Neighbourhood area

Dongdaemun-gu (동대문구) 용신동· Area 152,517 m² · Area code 3110188 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩217.2M▼ -35.9% YoY
Stores20▼ -13.0% YoY
Sales per store₩10.9M▼ -26.3% YoY

Reading this area Estimated sales fell 35.9% from a year earlier and stores fell 13.0%. Sales per store are down 26.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -44.6%
Stores▼ -4.8%
Sales per store▼ -41.8%
Market size
Estimated sales (quarter)
₩217.2M
vs 2024Q4
-35.9%
Estimated transactions
6,367
Per-store economics
Estimated sales per store
₩10.9M
vs a year ago
-26.3%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩212.3M – ₩475M
20212022202320242025
₩392.2M₩217.2M
Stores20 – 23
20212022202320242025
2120
Sales per store₩10.6M – ₩20.7M
20212022202320242025
₩18.7M₩10.9M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share9% – 15%
20212022202320242025
10%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -35.9%, stores YoY -13.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
-13.0%
Franchise share
10% (2/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩305.1M₩217.2M
Stores 2024 Q1 → 2025 Q4
2320
Sales per store 2024 Q1 → 2025 Q4
₩13.3M₩10.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1446%
  • 14–177%
  • 17–2134%
  • 21–2410%
Age
  • 10s0%
  • 20s7%
  • 30s19%
  • 40s15%
  • 50s28%
  • 60+30%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon17%
  • Tue16%
  • Wed18%
  • Thu16%
  • Fri18%
  • Sat9%
  • Sun5%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩217.2M-35.9%20-13.0%₩10.9M-26.3%0110%Shrinking
2025Q3₩229.6M-24.9%20-13.0%₩11.5M-13.6%0015%Shrinking
2025Q2₩212.3M-34.8%20-9.1%₩10.6M-28.3%0115%Shrinking
2025Q1₩271.3M-11.1%21-8.7%₩12.9M-2.6%0214%Shrinking
2024Q4₩339.1M+3.8%230.0%₩14.7M+3.8%0013%Growing
2024Q3₩305.7M+0.1%230.0%₩13.3M+0.1%1013%Mixed
2024Q2₩325.6M-5.7%22-4.3%₩14.8M-1.5%0114%Shrinking
2024Q1₩305.1M-15.9%230.0%₩13.3M-15.9%0013%Mixed
2023Q4₩326.6M-24.8%23+4.5%₩14.2M-28.1%0013%Possible crowding
2023Q3₩305.4M-21.8%230.0%₩13.3M-21.8%3213%Mixed
2023Q2₩345.4M-27.3%230.0%₩15M-27.3%009%Mixed
2023Q1₩362.7M-1.2%230.0%₩15.8M-1.2%219%Mixed
2022Q4₩434.3M+34.4%22+4.8%₩19.7M+28.3%019%Growing
2022Q3₩390.3M+6.3%23+9.5%₩17M-2.9%009%Mixed
2022Q2₩475M+16.2%23+15.0%₩20.7M+1.1%009%Mixed
2022Q1₩367.1M-6.4%23+9.5%₩16M-14.5%319%Possible crowding
2021Q4₩323.2M21₩15.4M1110%
2021Q3₩367.1M21₩17.5M1010%
2021Q2₩408.6M20₩20.4M1210%
2021Q1₩392.2M21₩18.7M0010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.