SEOUL COMMERCIAL AREA

동의보감타워 골목상권

동대문구용신동· Area 33,231 m² · Area code 3110192 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩91.4M▲ +13.7% YoY
Stores5▼ -16.7% YoY
Sales per store₩18.3M▲ +36.5% YoY

Reading this area Against a year earlier, estimated sales +13.7%, stores -16.7% and sales per store +36.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +93.8%
Stores▲ +25.0%
Sales per store▲ +55.0%
Market size
Estimated sales (quarter)
₩91.4M
vs 2024Q4
+13.7%
Estimated transactions
1,920
Per-store economics
Estimated sales per store
₩18.3M
vs a year ago
+36.5%
Per transaction
₩48K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩33M – ₩175.1M
20212022202320242025
₩47.2M₩91.4M
Stores4 – 6
20212022202320242025
45
Sales per store₩8.2M – ₩35.4M
20212022202320242025
₩11.8M₩18.3M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
01
Franchise share0% – 20%
20212022202320242025
0%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.7%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
20% (1/5)
Movement
Openings (rate)
1 (17%)
Closings (rate)
1 (17%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩113.6M₩91.4M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩18.9M₩18.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0617%
  • 06–110%
  • 11–140%
  • 14–171%
  • 17–2128%
  • 21–2454%
Age
  • 10s0%
  • 20s9%
  • 30s20%
  • 40s20%
  • 50s29%
  • 60+21%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon12%
  • Tue14%
  • Wed16%
  • Thu16%
  • Fri16%
  • Sat14%
  • Sun11%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩91.4M+13.7%5-16.7%₩18.3M+36.5%1120%Mixed
2025Q3₩78.6M-55.1%5-16.7%₩15.7M-46.1%0020%Shrinking
2025Q2₩75.8M-39.0%5-16.7%₩15.2M-26.8%0020%Shrinking
2025Q1₩71.8M-36.9%5-16.7%₩14.4M-24.2%0120%Shrinking
2024Q4₩80.4M-40.7%60.0%₩13.4M-40.7%0017%Mixed
2024Q3₩175.1M+129.8%6+50.0%₩29.2M+53.2%0017%Growing
2024Q2₩124.3M+32.1%6+50.0%₩20.7M-12.0%0017%Competition inflow
2024Q1₩113.6M-19.6%6+50.0%₩18.9M-46.4%1017%Possible crowding
2023Q4₩135.5M+53.4%6+50.0%₩22.6M+2.3%200%Mixed
2023Q3₩76.2M-14.2%40.0%₩19M-14.2%000%Mixed
2023Q2₩94.1M-2.0%40.0%₩23.5M-2.0%000%Mixed
2023Q1₩141.4M+207.7%40.0%₩35.4M+207.7%000%Growing
2022Q4₩88.4M-29.4%40.0%₩22.1M-29.4%000%Mixed
2022Q3₩88.8M+169.2%40.0%₩22.2M+169.2%000%Growing
2022Q2₩96M+102.8%40.0%₩24M+102.8%000%Growing
2022Q1₩46M-2.5%40.0%₩11.5M-2.5%000%Mixed
2021Q4₩125.2M4₩31.3M000%
2021Q3₩33M4₩8.2M000%
2021Q2₩47.3M4₩11.8M000%
2021Q1₩47.2M4₩11.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.