SEOUL COMMERCIAL AREA

동의보감타워 골목상권

동대문구용신동· Area 33,231 m² · Area code 3110192 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩172.3M▼ -57.9% YoY
Stores9±0.0% YoY
Sales per store₩19.1M▼ -57.9% YoY

Reading this area Against a year earlier, estimated sales -57.9%, stores 0.0% and sales per store -57.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +125.8%
Stores▲ +28.6%
Sales per store▲ +75.6%
Market size
Estimated sales (quarter)
₩172.3M
vs 2024Q4
-57.9%
Estimated transactions
492
Per-store economics
Estimated sales per store
₩19.1M
vs a year ago
-57.9%
Per transaction
₩350K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.2M – ₩410.2M
20212022202320242025
₩76.3M₩172.3M
Stores7 – 9
20212022202320242025
79
Sales per store₩891K – ₩48.6M
20212022202320242025
₩10.9M₩19.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -57.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩172.3M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩19.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1419%
  • 14–1776%
  • 17–215%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+100%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu100%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩172.3M-57.9%90.0%₩19.1M-57.9%000%Mixed
2025Q3₩124.5M+150.5%90.0%₩13.8M+150.5%000%Growing
2025Q2₩162M+1149.4%9+12.5%₩18M+1010.5%000%Growing
2025Q1₩410.2M9+12.5%₩45.6M000%
2024Q4₩409.4M+143.5%9+12.5%₩45.5M+116.5%000%Growing
2024Q3₩49.7M-49.0%9+12.5%₩5.5M-54.7%100%Possible crowding
2024Q2₩13M80.0%₩1.6M000%
2024Q180.0%000%
2023Q4₩168.1M+127.7%80.0%₩21M+127.7%000%Growing
2023Q3₩97.5M-74.3%80.0%₩12.2M-74.3%000%Mixed
2023Q280.0%000%
2023Q1₩328.2M+640.7%8+14.3%₩41M+548.1%000%Growing
2022Q4₩73.8M+1084.2%8+14.3%₩9.2M+936.2%000%Growing
2022Q3₩378.7M+75.2%8+14.3%₩47.3M+53.3%000%Growing
2022Q2₩19.7M-94.2%8+14.3%₩2.5M-94.9%100%Possible crowding
2022Q1₩44.3M-41.9%70.0%₩6.3M-41.9%000%Mixed
2021Q4₩6.2M7₩891K000%
2021Q3₩216.1M7₩30.9M000%
2021Q2₩340.5M7₩48.6M000%
2021Q1₩76.3M7₩10.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.