SEOUL COMMERCIAL AREA

홍파초등학교 Neighbourhood area

Dongdaemun-gu (동대문구) 제기동· Area 87,946 m² · Area code 3110194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,243.3M▲ +64.2% YoY
Stores12±0.0% YoY
Sales per store₩186.9M▲ +64.2% YoY

Reading this area Estimated sales rose 64.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 64.2%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -48.2%
Stores▲ +9.1%
Sales per store▼ -52.5%
Market size
Estimated sales (quarter)
₩2,243.3M
vs 2024Q4
+64.2%
Estimated transactions
35,685
Per-store economics
Estimated sales per store
₩186.9M
vs a year ago
+64.2%
Per transaction
₩63K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,341.5M – ₩5,927.1M
20212022202320242025
₩4,329.3M₩2,243.3M
Stores11 – 13
20212022202320242025
1112
Sales per store₩111.8M – ₩455.9M
20212022202320242025
₩393.6M₩186.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +64.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
0.0%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,540.3M₩2,243.3M
Stores 2024 Q1 → 2025 Q4
1212
Sales per store 2024 Q1 → 2025 Q4
₩295M₩186.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1141%
  • 11–1436%
  • 14–1721%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s0%
  • 40s37%
  • 50s11%
  • 60+47%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon27%
  • Tue18%
  • Wed10%
  • Thu6%
  • Fri14%
  • Sat25%
  • Sun0%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,243.3M+64.2%120.0%₩186.9M+64.2%000%Sales↑ · Stores→ · Per store↑
2025Q3₩1,437.7M+7.2%120.0%₩119.8M+7.2%000%Sales↑ · Stores→ · Per store↑
2025Q2₩1,521.2M-25.8%120.0%₩126.8M-25.8%000%Sales↓ · Stores→ · Per store↓
2025Q1₩1,426M-59.7%120.0%₩118.8M-59.7%000%Sales↓ · Stores→ · Per store↓
2024Q4₩1,366.2M-73.3%120.0%₩113.8M-73.3%000%Sales↓ · Stores→ · Per store↓
2024Q3₩1,341.5M-72.0%120.0%₩111.8M-72.0%000%Sales↓ · Stores→ · Per store↓
2024Q2₩2,049.5M-45.7%12-7.7%₩170.8M-41.1%000%Sales↓ · Stores↓ · Per store↓
2024Q1₩3,540.3M-31.0%12-7.7%₩295M-25.2%000%Sales↓ · Stores↓ · Per store↓
2023Q4₩5,121.7M+20.0%12-7.7%₩426.8M+30.0%000%Sales↑ · Stores↓ · Per store↑
2023Q3₩4,799.1M-6.6%12-7.7%₩399.9M+1.2%010%Sales↓ · Stores↓ · Per store→
2023Q2₩3,771.5M-32.5%130.0%₩290.1M-32.5%000%Sales↓ · Stores→ · Per store↓
2023Q1₩5,130.4M+4.2%130.0%₩394.6M+4.2%000%Sales↑ · Stores→ · Per store↑
2022Q4₩4,268.4M-17.5%130.0%₩328.3M-17.5%000%Sales↓ · Stores→ · Per store↓
2022Q3₩5,136.2M-13.3%130.0%₩395.1M-13.3%000%Sales↓ · Stores→ · Per store↓
2022Q2₩5,584.4M+76.6%13+8.3%₩429.6M+63.0%000%Sales↑ · Stores↑ · Per store↑
2022Q1₩4,921.9M+13.7%13+18.2%₩378.6M-3.8%000%Sales↑ · Stores↑ · Per store↓
2021Q4₩5,174.2M13₩398M000%
2021Q3₩5,927.1M13₩455.9M100%
2021Q2₩3,161.6M12₩263.5M100%
2021Q1₩4,329.3M11₩393.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.