SEOUL COMMERCIAL AREA

홍파초등학교 Neighbourhood area

Dongdaemun-gu (동대문구) 제기동· Area 87,946 m² · Area code 3110194 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,641.6M▼ -42.0% YoY
Stores42▼ -2.3% YoY
Sales per store₩39.1M▼ -40.6% YoY

Reading this area Against a year earlier, estimated sales -42.0%, stores -2.3% and sales per store -40.6% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -59.7%
Stores▼ -19.2%
Sales per store▼ -50.1%
Market size
Estimated sales (quarter)
₩1,641.6M
vs 2024Q4
-42.0%
Estimated transactions
10,297
Per-store economics
Estimated sales per store
₩39.1M
vs a year ago
-40.6%
Per transaction
₩159K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩757.8M – ₩5,507.1M
20212022202320242025
₩4,075.6M₩1,641.6M
Stores42 – 52
20212022202320242025
5242
Sales per store₩16.8M – ₩108.4M
20212022202320242025
₩78.4M₩39.1M
Openings0 – 2
20212022202320242025
10
Closings0 – 4
20212022202320242025
40
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -42.0%, stores YoY -2.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
42
vs a year ago
-2.3%
Franchise share
0% (0/42)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,026.4M₩1,641.6M
Stores 2024 Q1 → 2025 Q4
4542
Sales per store 2024 Q1 → 2025 Q4
₩45M₩39.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1127%
  • 11–1444%
  • 14–1729%
  • 17–210%
  • 21–240%
Age
  • 10s1%
  • 20s0%
  • 30s3%
  • 40s5%
  • 50s19%
  • 60+72%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon12%
  • Tue23%
  • Wed11%
  • Thu6%
  • Fri45%
  • Sat3%
  • Sun1%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,641.6M-42.0%42-2.3%₩39.1M-40.6%000%Sales↓ · Stores→ · Per store↓
2025Q3₩1,736M-46.2%42-4.5%₩41.3M-43.7%010%Sales↓ · Stores↓ · Per store↓
2025Q2₩2,717.2M+258.5%43-4.4%₩63.2M+275.2%000%Sales↑ · Stores↓ · Per store↑
2025Q1₩1,032M-49.1%43-4.4%₩24M-46.7%000%Sales↓ · Stores↓ · Per store↓
2024Q4₩2,831.3M-0.5%43-10.4%₩65.8M+11.0%010%Sales→ · Stores↓ · Per store↑
2024Q3₩3,229.4M+25.4%44-12.0%₩73.4M+42.5%010%Sales↑ · Stores↓ · Per store↑
2024Q2₩757.8M-81.3%45-10.0%₩16.8M-79.3%000%Sales↓ · Stores↓ · Per store↓
2024Q1₩2,026.4M-61.9%45-8.2%₩45M-58.5%030%Sales↓ · Stores↓ · Per store↓
2023Q4₩2,846.1M-41.0%48-2.0%₩59.3M-39.8%020%Sales↓ · Stores→ · Per store↓
2023Q3₩2,575.4M-46.8%50+2.0%₩51.5M-47.9%110%Sales↓ · Stores→ · Per store↓
2023Q2₩4,059.6M+21.9%50+4.2%₩81.2M+17.0%100%Sales↑ · Stores↑ · Per store↑
2023Q1₩5,313.8M+52.6%490.0%₩108.4M+52.6%000%Sales↑ · Stores→ · Per store↑
2022Q4₩4,827M-5.7%490.0%₩98.5M-5.7%000%Sales↓ · Stores→ · Per store↓
2022Q3₩4,840.7M+23.8%490.0%₩98.8M+23.8%100%Sales↑ · Stores→ · Per store↑
2022Q2₩3,329.8M-39.5%48-5.9%₩69.4M-35.8%010%Sales↓ · Stores↓ · Per store↓
2022Q1₩3,482.6M-14.5%49-5.8%₩71.1M-9.3%000%Sales↓ · Stores↓ · Per store↓
2021Q4₩5,119.2M49₩104.5M110%
2021Q3₩3,909M49₩79.8M020%
2021Q2₩5,507.1M51₩108M230%
2021Q1₩4,075.6M52₩78.4M140%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.