SEOUL COMMERCIAL AREA

서울시립대 골목상권

동대문구전농1동· Area 110,970 m² · Area code 3110210 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩491.3M▲ +3.5% YoY
Stores14▲ +27.3% YoY
Sales per store₩35.1M▼ -18.6% YoY

Reading this area Estimated sales rose 3.5% from a year earlier, but stores rose 27.3%. The market grew, yet stores grew faster, so sales per store fell 18.6%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +32.4%
Stores▲ +27.3%
Sales per store▲ +4.0%
Market size
Estimated sales (quarter)
₩491.3M
vs 2024Q4
+3.5%
Estimated transactions
17,103
Per-store economics
Estimated sales per store
₩35.1M
vs a year ago
-18.6%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩271.4M – ₩537M
20212022202320242025
₩371M₩491.3M
Stores9 – 14
20212022202320242025
1114
Sales per store₩24.7M – ₩48.8M
20212022202320242025
₩33.7M₩35.1M
Openings0 – 1
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 11%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.5%, stores YoY +27.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+27.3%
Franchise share
0% (0/14)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩484.8M₩491.3M
Stores 2024 Q1 → 2025 Q4
1114
Sales per store 2024 Q1 → 2025 Q4
₩44.1M₩35.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–111%
  • 11–1446%
  • 14–178%
  • 17–2131%
  • 21–2411%
Age
  • 10s3%
  • 20s27%
  • 30s14%
  • 40s25%
  • 50s21%
  • 60+10%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon15%
  • Tue15%
  • Wed18%
  • Thu16%
  • Fri17%
  • Sat11%
  • Sun7%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩491.3M+3.5%14+27.3%₩35.1M-18.6%100%Competition inflow
2025Q3₩419.1M-2.1%13+8.3%₩32.2M-9.6%100%Possible crowding
2025Q2₩507.1M-5.1%120.0%₩42.3M-5.1%000%Mixed
2025Q1₩440.9M-9.1%12+9.1%₩36.7M-16.6%110%Possible crowding
2024Q4₩474.5M-11.6%110.0%₩43.1M-11.6%019%Mixed
2024Q3₩428.1M+0.6%12+9.1%₩35.7M-7.8%008%Possible crowding
2024Q2₩534.3M+16.4%12+20.0%₩44.5M-3.0%108%Competition inflow
2024Q1₩484.8M+14.8%11+10.0%₩44.1M+4.4%009%Growing
2023Q4₩537M+17.5%11+10.0%₩48.8M+6.9%009%Growing
2023Q3₩425.5M+4.0%11+10.0%₩38.7M-5.4%109%Competition inflow
2023Q2₩459.2M+18.7%10+11.1%₩45.9M+6.9%0010%Growing
2023Q1₩422.2M+32.7%10+11.1%₩42.2M+19.4%0010%Growing
2022Q4₩456.9M+8.7%10+11.1%₩45.7M-2.1%0010%Mixed
2022Q3₩409.1M+50.7%10-9.1%₩40.9M+65.8%1010%Mixed
2022Q2₩386.8M+34.4%9-18.2%₩43M+64.3%0011%Mixed
2022Q1₩318.1M-14.2%9-18.2%₩35.3M+4.8%0011%Shrinking
2021Q4₩420.2M9₩46.7M0211%
2021Q3₩271.4M11₩24.7M109%
2021Q2₩287.7M11₩26.2M000%
2021Q1₩371M11₩33.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.