SEOUL COMMERCIAL AREA

삼육보건대학교 골목상권

동대문구휘경2동· Area 179,445 m² · Area code 3110219 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩771.2M▼ -16.7% YoY
Stores28▲ +3.7% YoY
Sales per store₩27.5M▼ -19.7% YoY

Reading this area Stores rose 3.7% from a year earlier while estimated sales stayed about the same (-16.7%), so sales per store fell 19.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +40.9%
Stores▲ +33.3%
Sales per store▲ +5.6%
Market size
Estimated sales (quarter)
₩771.2M
vs 2024Q4
-16.7%
Estimated transactions
12,917
Per-store economics
Estimated sales per store
₩27.5M
vs a year ago
-19.7%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩547.5M – ₩1,193M
20212022202320242025
₩547.5M₩771.2M
Stores19 – 29
20212022202320242025
2128
Sales per store₩23.7M – ₩56.8M
20212022202320242025
₩26.1M₩27.5M
Openings0 – 5
20212022202320242025
10
Closings0 – 2
20212022202320242025
11
Franchise share14% – 20%
20212022202320242025
19%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.7%, stores YoY +3.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
28
vs a year ago
+3.7%
Franchise share
18% (5/28)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩907.3M₩771.2M
Stores 2024 Q1 → 2025 Q4
2528
Sales per store 2024 Q1 → 2025 Q4
₩36.3M₩27.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–144%
  • 14–178%
  • 17–2150%
  • 21–2433%
Age
  • 10s1%
  • 20s26%
  • 30s24%
  • 40s15%
  • 50s21%
  • 60+13%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue10%
  • Wed13%
  • Thu17%
  • Fri21%
  • Sat18%
  • Sun8%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩771.2M-16.7%28+3.7%₩27.5M-19.7%0118%Possible crowding
2025Q3₩686.1M-10.2%29+7.4%₩23.7M-16.4%2117%Possible crowding
2025Q2₩840.5M-20.6%28+3.7%₩30M-23.4%1018%Possible crowding
2025Q1₩804.4M-11.3%27+8.0%₩29.8M-17.9%0019%Possible crowding
2024Q4₩925.5M-16.9%27+28.6%₩34.3M-35.4%0019%Possible crowding
2024Q3₩763.7M-28.5%27+28.6%₩28.3M-44.4%2219%Possible crowding
2024Q2₩1,058.4M-11.3%27+28.6%₩39.2M-31.0%2019%Possible crowding
2024Q1₩907.3M-12.4%25+13.6%₩36.3M-22.9%5020%Possible crowding
2023Q4₩1,113.5M+0.3%21+5.0%₩53M-4.5%1119%Possible crowding
2023Q3₩1,067.6M+28.1%21+10.5%₩50.8M+15.9%2119%Growing
2023Q2₩1,193M+33.7%21+5.0%₩56.8M+27.3%0114%Growing
2023Q1₩1,035.6M+49.7%22+15.8%₩47.1M+29.3%2014%Growing
2022Q4₩1,110.4M+19.7%200.0%₩55.5M+19.7%2115%Growing
2022Q3₩833.1M+23.7%19-9.5%₩43.8M+36.8%0116%Mixed
2022Q2₩892.5M+31.1%20-4.8%₩44.6M+37.6%2115%Mixed
2022Q1₩691.7M+26.3%19-9.5%₩36.4M+39.6%0116%Mixed
2021Q4₩927.4M20₩46.4M0115%
2021Q3₩673.3M21₩32.1M0114%
2021Q2₩680.9M21₩32.4M0019%
2021Q1₩547.5M21₩26.1M1119%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.