SEOUL COMMERCIAL AREA

삼육보건대학교 골목상권

동대문구휘경2동· Area 179,445 m² · Area code 3110219 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩70.1M▼ -5.1% YoY
Stores6▼ -14.3% YoY
Sales per store₩11.7M▲ +10.7% YoY

Reading this area Estimated sales fell 5.1% from a year earlier and stores fell 14.3%. Sales per store are up 10.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +22.1%
Stores▼ -14.3%
Sales per store▲ +42.5%
Market size
Estimated sales (quarter)
₩70.1M
vs 2024Q4
-5.1%
Estimated transactions
1,618
Per-store economics
Estimated sales per store
₩11.7M
vs a year ago
+10.7%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩57.4M – ₩157.8M
20212022202320242025
₩57.4M₩70.1M
Stores5 – 8
20212022202320242025
76
Sales per store₩8.2M – ₩22.5M
20212022202320242025
₩8.2M₩11.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share25% – 40%
20212022202320242025
29%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.1%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
33% (2/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩71.5M₩70.1M
Stores 2024 Q1 → 2025 Q4
86
Sales per store 2024 Q1 → 2025 Q4
₩8.9M₩11.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0648%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–214%
  • 21–2448%
Age
  • 10s2%
  • 20s35%
  • 30s21%
  • 40s15%
  • 50s23%
  • 60+5%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon8%
  • Tue16%
  • Wed16%
  • Thu13%
  • Fri15%
  • Sat18%
  • Sun14%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩70.1M-5.1%6-14.3%₩11.7M+10.7%0033%Shrinking
2025Q3₩67.9M-5.8%6-14.3%₩11.3M+9.9%1033%Shrinking
2025Q2₩81M-0.8%5-37.5%₩16.2M+58.7%0140%Possible recovery
2025Q1₩71.5M+0.0%6-25.0%₩11.9M+33.3%0133%Possible recovery
2024Q4₩73.9M+4.0%7-12.5%₩10.6M+18.9%0029%Mixed
2024Q3₩72M-13.1%70.0%₩10.3M-13.1%0129%Mixed
2024Q2₩81.7M-3.0%8+14.3%₩10.2M-15.1%0025%Possible crowding
2024Q1₩71.5M-13.1%8+14.3%₩8.9M-24.0%0025%Possible crowding
2023Q4₩71M-23.3%8+14.3%₩8.9M-32.9%1025%Possible crowding
2023Q3₩82.9M-17.8%70.0%₩11.8M-17.8%0029%Mixed
2023Q2₩84.1M-46.7%70.0%₩12M-46.7%1129%Mixed
2023Q1₩82.3M+19.7%70.0%₩11.8M+19.7%1129%Growing
2022Q4₩92.6M-21.8%70.0%₩13.2M-21.8%0029%Mixed
2022Q3₩100.9M+62.1%70.0%₩14.4M+62.1%0029%Growing
2022Q2₩157.8M+96.5%70.0%₩22.5M+96.5%1129%Growing
2022Q1₩68.8M+19.8%70.0%₩9.8M+19.8%0029%Growing
2021Q4₩118.3M7₩16.9M0029%
2021Q3₩62.3M7₩8.9M0029%
2021Q2₩80.3M7₩11.5M0029%
2021Q1₩57.4M7₩8.2M0129%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.