SEOUL COMMERCIAL AREA

장안근린공원 Neighbourhood area

Dongdaemun-gu (동대문구) 장안2동· Area 177,937 m² · Area code 3110228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,493.7M▼ -28.4% YoY
Stores47▼ -4.1% YoY
Sales per store₩53.1M▼ -25.3% YoY

Reading this area Estimated sales fell 28.4% from a year earlier and stores fell 4.1%. Sales per store are down 25.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +24.9%
Stores▼ -6.0%
Sales per store▲ +32.9%
Market size
Estimated sales (quarter)
₩2,493.7M
vs 2024Q4
-28.4%
Estimated transactions
104,103
Per-store economics
Estimated sales per store
₩53.1M
vs a year ago
-25.3%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,996.8M – ₩3,481M
20212022202320242025
₩1,996.8M₩2,493.7M
Stores47 – 57
20212022202320242025
5047
Sales per store₩39.9M – ₩71M
20212022202320242025
₩39.9M₩53.1M
Openings0 – 8
20212022202320242025
30
Closings0 – 5
20212022202320242025
52
Franchise share6% – 13%
20212022202320242025
6%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.4%, stores YoY -4.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
47
vs a year ago
-4.1%
Franchise share
9% (4/47)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (4%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩3,049.6M₩2,493.7M
Stores 2024 Q1 → 2025 Q4
5347
Sales per store 2024 Q1 → 2025 Q4
₩57.5M₩53.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–115%
  • 11–1426%
  • 14–179%
  • 17–2144%
  • 21–2413%
Age
  • 10s1%
  • 20s5%
  • 30s13%
  • 40s16%
  • 50s25%
  • 60+41%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon10%
  • Tue15%
  • Wed14%
  • Thu14%
  • Fri18%
  • Sat17%
  • Sun12%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,493.7M-28.4%47-4.1%₩53.1M-25.3%029%Shrinking
2025Q3₩2,733.4M-6.3%49-2.0%₩55.8M-4.4%218%Mixed
2025Q2₩2,893.4M-9.7%48-7.7%₩60.3M-2.2%128%Shrinking
2025Q1₩2,816.1M-7.7%47-11.3%₩59.9M+4.1%1313%Shrinking
2024Q4₩3,481M+10.5%49-10.9%₩71M+24.0%3412%Mixed
2024Q3₩2,917.9M-4.5%50-12.3%₩58.4M+8.9%1212%Shrinking
2024Q2₩3,204.7M+4.9%52-8.8%₩61.6M+14.9%3510%Mixed
2024Q1₩3,049.6M+5.5%53-7.0%₩57.5M+13.4%2411%Mixed
2023Q4₩3,150.5M+10.3%55-3.5%₩57.3M+14.3%1311%Mixed
2023Q3₩3,054.2M+8.3%57+3.6%₩53.6M+4.5%5511%Growing
2023Q2₩3,056.1M+4.6%57+3.6%₩53.6M+0.9%1211%Mixed
2023Q1₩2,891.5M+15.9%57+9.6%₩50.7M+5.7%3212%Growing
2022Q4₩2,856.1M+13.8%57+9.6%₩50.1M+3.8%5211%Growing
2022Q3₩2,819.4M+20.0%55+17.0%₩51.3M+2.6%439%Mixed
2022Q2₩2,921.1M+28.2%55+12.2%₩53.1M+14.2%307%Growing
2022Q1₩2,494.9M+24.9%52+4.0%₩48M+20.1%008%Growing
2021Q4₩2,509.2M52₩48.3M838%
2021Q3₩2,348.6M47₩50M349%
2021Q2₩2,278.9M49₩46.5M126%
2021Q1₩1,996.8M50₩39.9M356%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.