SEOUL COMMERCIAL AREA

홍대부중 골목상권

성북구성북동· Area 90,071 m² · Area code 3110285 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩346.1M▼ -5.9% YoY
Stores4▲ +100.0% YoY
Sales per store₩86.5M▼ -52.9% YoY

Reading this area Stores rose 100.0% from a year earlier while estimated sales stayed about the same (-5.9%), so sales per store fell 52.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +105.6%
Stores▲ +33.3%
Sales per store▲ +54.2%
Market size
Estimated sales (quarter)
₩346.1M
vs 2024Q4
-5.9%
Estimated transactions
17,952
Per-store economics
Estimated sales per store
₩86.5M
vs a year ago
-52.9%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩168.3M – ₩398.9M
20212022202320242025
₩168.3M₩346.1M
Stores2 – 4
20212022202320242025
34
Sales per store₩56.1M – ₩194M
20212022202320242025
₩56.1M₩86.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 50%
20212022202320242025
33%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.9%, stores YoY +100.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+100.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩314.6M₩346.1M
Stores 2024 Q1 → 2025 Q4
24
Sales per store 2024 Q1 → 2025 Q4
₩157.3M₩86.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1439%
  • 14–1731%
  • 17–2112%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s19%
  • 40s20%
  • 50s29%
  • 60+24%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon9%
  • Tue12%
  • Wed13%
  • Thu11%
  • Fri13%
  • Sat22%
  • Sun20%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩346.1M-5.9%4+100.0%₩86.5M-52.9%0025%Possible crowding
2025Q3₩317.5M+1.4%4+100.0%₩79.4M-49.3%0025%Possible crowding
2025Q2₩344.3M-11.2%4+100.0%₩86.1M-55.6%0025%Possible crowding
2025Q1₩319.7M+1.6%4+100.0%₩79.9M-49.2%2025%Possible crowding
2024Q4₩367.6M+6.6%20.0%₩183.8M+6.6%0050%Growing
2024Q3₩313.3M+3.2%20.0%₩156.6M+3.2%0050%Growing
2024Q2₩387.9M+2.7%20.0%₩194M+2.7%0050%Mixed
2024Q1₩314.6M-11.5%2-33.3%₩157.3M+32.7%0050%Shrinking
2023Q4₩344.8M-13.6%2-33.3%₩172.4M+29.7%0050%Shrinking
2023Q3₩303.6M+32.5%2-33.3%₩151.8M+98.8%0050%Mixed
2023Q2₩377.8M+5.4%2-33.3%₩188.9M+58.1%0150%Mixed
2023Q1₩355.6M+20.7%30.0%₩118.5M+20.7%0033%Growing
2022Q4₩398.9M+37.8%30.0%₩133M+37.8%0033%Growing
2022Q3₩229M+8.5%30.0%₩76.3M+8.5%1133%Growing
2022Q2₩358.4M+80.4%30.0%₩119.5M+80.4%0033%Growing
2022Q1₩294.6M+75.1%30.0%₩98.2M+75.1%0033%Growing
2021Q4₩289.3M3₩96.4M0033%
2021Q3₩211.2M3₩70.4M0033%
2021Q2₩198.7M3₩66.2M1133%
2021Q1₩168.3M3₩56.1M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.