SEOUL COMMERCIAL AREA

홍대부중 골목상권

성북구성북동· Area 90,071 m² · Area code 3110285 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩235.1M▲ +19.3% YoY
Stores3▼ -25.0% YoY
Sales per store₩78.4M▲ +59.0% YoY

Reading this area Against a year earlier, estimated sales +19.3%, stores -25.0% and sales per store +59.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -19.7%
Stores▼ -25.0%
Sales per store▲ +7.1%
Market size
Estimated sales (quarter)
₩235.1M
vs 2024Q4
+19.3%
Estimated transactions
4,220
Per-store economics
Estimated sales per store
₩78.4M
vs a year ago
+59.0%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩98.5M – ₩852.9M
20212022202320242025
₩292.8M₩235.1M
Stores3 – 5
20212022202320242025
43
Sales per store₩24.6M – ₩207.8M
20212022202320242025
₩73.2M₩78.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +19.3%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩200.4M₩235.1M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩50.1M₩78.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1415%
  • 14–1733%
  • 17–2129%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s8%
  • 40s9%
  • 50s23%
  • 60+54%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon21%
  • Tue31%
  • Wed14%
  • Thu4%
  • Fri12%
  • Sat17%
  • Sun2%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩235.1M+19.3%3-25.0%₩78.4M+59.0%010%Mixed
2025Q3₩255.2M+159.2%40.0%₩63.8M+159.2%000%Growing
2025Q2₩745.9M+1.3%40.0%₩186.5M+1.3%000%Mixed
2025Q1₩176.9M-11.7%40.0%₩44.2M-11.7%000%Mixed
2024Q4₩197.1M+8.3%4-20.0%₩49.3M+35.4%000%Mixed
2024Q3₩98.5M-54.1%4-20.0%₩24.6M-42.7%000%Shrinking
2024Q2₩736.4M-13.7%4-20.0%₩184.1M+7.9%000%Shrinking
2024Q1₩200.4M-20.7%40.0%₩50.1M-20.7%010%Mixed
2023Q4₩182M-10.5%5+25.0%₩36.4M-28.4%000%Possible crowding
2023Q3₩214.7M+13.7%5+25.0%₩42.9M-9.0%000%Competition inflow
2023Q2₩852.9M+2.6%5+25.0%₩170.6M-17.9%100%Possible crowding
2023Q1₩252.8M-11.4%40.0%₩63.2M-11.4%000%Mixed
2022Q4₩203.3M-71.4%40.0%₩50.8M-71.4%000%Mixed
2022Q3₩188.8M+25.8%40.0%₩47.2M+25.8%000%Growing
2022Q2₩831.1M+11.6%40.0%₩207.8M+11.6%000%Growing
2022Q1₩285.5M-2.5%40.0%₩71.4M-2.5%000%Mixed
2021Q4₩711.5M4₩177.9M000%
2021Q3₩150.1M4₩37.5M000%
2021Q2₩744.7M4₩186.2M000%
2021Q1₩292.8M4₩73.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.