SEOUL COMMERCIAL AREA

도봉구보건소 Neighbourhood area

Dobong-gu (도봉구) 쌍문2동· Area 123,299 m² · Area code 3110400 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩74.4M▼ -0.1% YoY
Stores5▲ +66.7% YoY
Sales per store₩14.9M▼ -40.0% YoY

Reading this area Stores rose 66.7% from a year earlier while estimated sales stayed about the same (-0.1%), so sales per store fell 40.0%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +6.0%
Stores▲ +150.0%
Sales per store▼ -57.6%
Market size
Estimated sales (quarter)
₩74.4M
vs 2024Q4
-0.1%
Estimated transactions
2,261
Per-store economics
Estimated sales per store
₩14.9M
vs a year ago
-40.0%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩54.3M – ₩105.7M
20212022202320242025
₩70.2M₩74.4M
Stores2 – 5
20212022202320242025
25
Sales per store₩14.9M – ₩49.8M
20212022202320242025
₩35.1M₩14.9M
Openings0 – 4
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share80% – 250%
20212022202320242025
250%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.1%, stores YoY +66.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+66.7%
Franchise share
100% (5/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩70.5M₩74.4M
Stores 2024 Q1 → 2025 Q4
35
Sales per store 2024 Q1 → 2025 Q4
₩23.5M₩14.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–174%
  • 17–2148%
  • 21–2448%
Age
  • 10s0%
  • 20s5%
  • 30s17%
  • 40s38%
  • 50s23%
  • 60+17%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon2%
  • Tue10%
  • Wed12%
  • Thu13%
  • Fri27%
  • Sat19%
  • Sun17%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩74.4M-0.1%5+66.7%₩14.9M-40.0%00100%Sales→ · Stores↑ · Per store↓
2025Q3₩76.9M-2.1%5+66.7%₩15.4M-41.3%10100%Sales→ · Stores↑ · Per store↓
2025Q2₩77M-6.4%5+66.7%₩15.4M-43.9%4180%Sales↓ · Stores↑ · Per store↓
2025Q1₩54.3M-23.0%30.0%₩18.1M-23.0%00100%Sales↓ · Stores→ · Per store↓
2024Q4₩74.4M-11.2%30.0%₩24.8M-11.2%00100%Sales↓ · Stores→ · Per store↓
2024Q3₩78.6M-2.4%30.0%₩26.2M-2.4%00100%Sales→ · Stores→ · Per store→
2024Q2₩82.2M-18.1%30.0%₩27.4M-18.1%00100%Sales↓ · Stores→ · Per store↓
2024Q1₩70.5M+12.5%30.0%₩23.5M+12.5%00100%Sales↑ · Stores→ · Per store↑
2023Q4₩83.9M-20.7%30.0%₩28M-20.7%00100%Sales↓ · Stores→ · Per store↓
2023Q3₩80.5M-17.8%30.0%₩26.8M-17.8%00100%Sales↓ · Stores→ · Per store↓
2023Q2₩100.4M+0.8%3+50.0%₩33.5M-32.8%00100%Sales→ · Stores↑ · Per store↓
2023Q1₩62.7M-15.8%3+50.0%₩20.9M-43.9%00100%Sales↓ · Stores↑ · Per store↓
2022Q4₩105.7M+11.7%3+50.0%₩35.2M-25.5%00100%Sales↑ · Stores↑ · Per store↓
2022Q3₩97.9M+14.2%3+50.0%₩32.6M-23.9%10100%Sales↑ · Stores↑ · Per store↓
2022Q2₩99.6M+9.0%20.0%₩49.8M+9.0%01150%Sales↑ · Stores→ · Per store↑
2022Q1₩74.5M+6.2%20.0%₩37.2M+6.2%00200%Sales↑ · Stores→ · Per store↑
2021Q4₩94.6M2₩47.3M01200%
2021Q3₩85.8M2₩42.9M00250%
2021Q2₩91.3M2₩45.7M00250%
2021Q1₩70.2M2₩35.1M10250%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.