SEOUL COMMERCIAL AREA

서연중학교 골목상권

서대문구연희동· Area 171,649 m² · Area code 3110508 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩330.2M▼ -0.5% YoY
Stores6±0.0% YoY
Sales per store₩55M▼ -0.5% YoY

Reading this area Against a year earlier, estimated sales -0.5%, stores 0.0% and sales per store -0.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +2.8%
Stores▲ +100.0%
Sales per store▼ -48.6%
Market size
Estimated sales (quarter)
₩330.2M
vs 2024Q4
-0.5%
Estimated transactions
24,263
Per-store economics
Estimated sales per store
₩55M
vs a year ago
-0.5%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩301.8M – ₩469.6M
20212022202320242025
₩321.1M₩330.2M
Stores3 – 6
20212022202320242025
36
Sales per store₩50.3M – ₩107M
20212022202320242025
₩107M₩55M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩318.7M₩330.2M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩53.1M₩55M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1128%
  • 11–1426%
  • 14–1724%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s24%
  • 40s26%
  • 50s25%
  • 60+14%
Weekday / weekend
  • Weekday56%
  • Weekend44%
Day of week
  • Mon13%
  • Tue10%
  • Wed4%
  • Thu16%
  • Fri14%
  • Sat24%
  • Sun20%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩330.2M-0.5%60.0%₩55M-0.5%100%Mixed
2025Q3₩333.9M+1.2%50.0%₩66.8M+1.2%000%Mixed
2025Q2₩368.2M+2.1%50.0%₩73.6M+2.1%010%Mixed
2025Q1₩301.8M-5.3%60.0%₩50.3M-5.3%000%Mixed
2024Q4₩332M-15.0%60.0%₩55.3M-15.0%100%Mixed
2024Q3₩329.8M-1.4%5-16.7%₩66M+18.3%000%Possible recovery
2024Q2₩360.5M-21.7%5-16.7%₩72.1M-6.0%010%Shrinking
2024Q1₩318.7M-26.0%60.0%₩53.1M-26.0%000%Mixed
2023Q4₩390.5M-13.4%6+20.0%₩65.1M-27.8%000%Possible crowding
2023Q3₩334.6M-28.7%6+20.0%₩55.8M-40.6%000%Possible crowding
2023Q2₩460.4M-1.6%6+20.0%₩76.7M-18.0%000%Possible crowding
2023Q1₩430.7M+34.1%6+20.0%₩71.8M+11.8%100%Growing
2022Q4₩451M+38.7%50.0%₩90.2M+38.7%000%Growing
2022Q3₩469.6M+44.5%50.0%₩93.9M+44.5%000%Growing
2022Q2₩467.8M+34.2%5+25.0%₩93.6M+7.4%000%Growing
2022Q1₩321.1M+0.0%5+66.7%₩64.2M-40.0%000%Possible crowding
2021Q4₩325.1M5₩65M000%
2021Q3₩325M5₩65M100%
2021Q2₩348.6M4₩87.1M100%
2021Q1₩321.1M3₩107M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.