SEOUL COMMERCIAL AREA

서연중학교 골목상권

서대문구연희동· Area 171,649 m² · Area code 3110508 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩163M▲ +6.9% YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +8.9%
Stores
Sales per store
Market size
Estimated sales (quarter)
₩163M
vs 2024Q4
+6.9%
Estimated transactions
20,801
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩129.9M – ₩180.3M
20212022202320242025
₩149.6M₩163M
Stores0 – 0
20212022202320242025
00
Sales per store
20212022202320242025
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share
20212022202320242025

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.9%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (3/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩129.9M₩163M
Stores 2024 Q1 → 2025 Q4
00
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–1111%
  • 11–1415%
  • 14–1717%
  • 17–2129%
  • 21–2419%
Age
  • 10s1%
  • 20s10%
  • 30s27%
  • 40s25%
  • 50s26%
  • 60+12%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon13%
  • Tue12%
  • Wed17%
  • Thu14%
  • Fri14%
  • Sat16%
  • Sun14%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩163M+6.9%000
2025Q3₩150.9M-2.6%000
2025Q2₩159.4M+5.9%000
2025Q1₩137M+5.4%000
2024Q4₩152.5M+4.6%000
2024Q3₩154.9M-11.6%000
2024Q2₩150.5M-12.5%000
2024Q1₩129.9M-8.6%000
2023Q4₩145.7M-3.5%000
2023Q3₩175.2M+1.3%000
2023Q2₩172M+8.9%000
2023Q1₩142.3M-6.1%000
2022Q4₩151M-3.3%000
2022Q3₩173M-4.0%000
2022Q2₩157.9M-3.6%000
2022Q1₩151.5M+1.3%000
2021Q4₩156.1M000
2021Q3₩180.3M000
2021Q2₩163.8M000
2021Q1₩149.6M000
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.