SEOUL COMMERCIAL AREA

홍연시장 골목상권

서대문구연희동· Area 42,513 m² · Area code 3110510 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩39.5M▲ +8.7% YoY
Stores4±0.0% YoY
Sales per store₩9.9M▲ +8.7% YoY

Reading this area Estimated sales rose 8.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 8.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -18.3%
Stores▼ -33.3%
Sales per store▲ +22.6%
Market size
Estimated sales (quarter)
₩39.5M
vs 2024Q4
+8.7%
Estimated transactions
3,635
Per-store economics
Estimated sales per store
₩9.9M
vs a year ago
+8.7%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩32.1M – ₩59.6M
20212022202320242025
₩48.3M₩39.5M
Stores4 – 6
20212022202320242025
64
Sales per store₩5.9M – ₩14.9M
20212022202320242025
₩8M₩9.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 25%
20212022202320242025
0%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩36.7M₩39.5M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩9.2M₩9.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1450%
  • 14–1735%
  • 17–2112%
  • 21–241%
Age
  • 10s0%
  • 20s6%
  • 30s19%
  • 40s27%
  • 50s33%
  • 60+15%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon11%
  • Tue12%
  • Wed13%
  • Thu12%
  • Fri12%
  • Sat27%
  • Sun13%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩39.5M+8.7%40.0%₩9.9M+8.7%0025%Growing
2025Q3₩35.9M-20.0%40.0%₩9M-20.0%0025%Mixed
2025Q2₩40.9M-1.3%40.0%₩10.2M-1.3%0025%Mixed
2025Q1₩34.5M-5.9%40.0%₩8.6M-5.9%0025%Mixed
2024Q4₩36.3M+13.1%4-20.0%₩9.1M+41.3%0025%Mixed
2024Q3₩44.8M+25.7%4-33.3%₩11.2M+88.6%0025%Mixed
2024Q2₩41.4M-30.5%40.0%₩10.4M-30.5%0025%Mixed
2024Q1₩36.7M-34.2%40.0%₩9.2M-34.2%0125%Mixed
2023Q4₩32.1M-42.2%5+25.0%₩6.4M-53.8%1120%Possible crowding
2023Q3₩35.7M-37.8%60.0%₩5.9M-37.8%200%Mixed
2023Q2₩59.6M+8.3%4-33.3%₩14.9M+62.5%000%Mixed
2023Q1₩55.7M-5.0%4-33.3%₩13.9M+42.5%000%Shrinking
2022Q4₩55.6M+0.6%4-33.3%₩13.9M+50.8%020%Possible recovery
2022Q3₩57.3M-3.6%60.0%₩9.6M-3.6%000%Mixed
2022Q2₩55M-4.0%60.0%₩9.2M-4.0%000%Mixed
2022Q1₩58.6M+21.4%60.0%₩9.8M+21.4%000%Growing
2021Q4₩55.3M6₩9.2M000%
2021Q3₩59.5M6₩9.9M000%
2021Q2₩57.3M6₩9.6M000%
2021Q1₩48.3M6₩8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.