SEOUL COMMERCIAL AREA

홍연시장 Neighbourhood area

Seodaemun-gu (서대문구) 연희동· Area 42,513 m² · Area code 3110510 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

육류판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,073.6M▼ -11.6% YoY
Stores3▼ -25.0% YoY
Sales per store₩357.9M▲ +17.9% YoY

Reading this area Estimated sales fell 11.6% from a year earlier and stores fell 25.0%. Sales per store are up 17.9%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2022 Q4 → 2025 Q4
Estimated sales▲ +834.8%
Stores▼ -40.0%
Sales per store▲ +1458.0%
Market size
Estimated sales (quarter)
₩1,073.6M
vs 2024Q4
-11.6%
Estimated transactions
23,115
Per-store economics
Estimated sales per store
₩357.9M
vs a year ago
+17.9%
Per transaction
₩46K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩114.8M – ₩1,658.5M
20212022202320242025
₩1,073.6M
Stores2 – 5
20212022202320242025
23
Sales per store₩23M – ₩552.8M
20212022202320242025
₩357.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.6%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,097.7M₩1,073.6M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩274.4M₩357.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1422%
  • 14–1730%
  • 17–2137%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s3%
  • 40s11%
  • 50s17%
  • 60+67%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon28%
  • Tue9%
  • Wed10%
  • Thu9%
  • Fri22%
  • Sat11%
  • Sun11%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,073.6M-11.6%3-25.0%₩357.9M+17.9%000%Sales↓ · Stores↓ · Per store↑
2025Q3₩1,658.5M+69.2%3-25.0%₩552.8M+125.5%000%Sales↑ · Stores↓ · Per store↑
2025Q2₩1,000.7M-9.2%3-25.0%₩333.6M+21.1%010%Sales↓ · Stores↓ · Per store↑
2025Q1₩991.2M-9.7%40.0%₩247.8M-9.7%000%Sales↓ · Stores→ · Per store↓
2024Q4₩1,214.5M+13.6%40.0%₩303.6M+13.6%000%Sales↑ · Stores→ · Per store↑
2024Q3₩980.4M-23.0%4-20.0%₩245.1M-3.8%000%Sales↓ · Stores↓ · Per store↓
2024Q2₩1,101.6M+7.3%4-20.0%₩275.4M+34.2%000%Sales↑ · Stores↓ · Per store↑
2024Q1₩1,097.7M+10.0%4-20.0%₩274.4M+37.5%000%Sales↑ · Stores↓ · Per store↑
2023Q4₩1,069M+830.9%4-20.0%₩267.3M+1063.6%010%Sales↑ · Stores↓ · Per store↑
2023Q3₩1,273.6M5+66.7%₩254.7M000%
2023Q2₩1,026.5M5+66.7%₩205.3M000%
2023Q1₩997.7M5+66.7%₩199.5M000%
2022Q4₩114.8M5+150.0%₩23M200%
2022Q33+50.0%000%
2022Q23+50.0%000%
2022Q13+50.0%100%
2021Q42000%
2021Q32000%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.