SEOUL COMMERCIAL AREA

서대문우체국 골목상권

서대문구신촌동· Area 91,935 m² · Area code 3110514 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -50.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q1
Estimated sales▲ +49.5%
Stores±0.0%
Sales per store▲ +49.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩156.8M – ₩363.8M
20212022202320242025
₩185.4M
Stores2 – 4
20212022202320242025
32
Sales per store₩52.3M – ₩121.3M
20212022202320242025
₩61.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-50.0%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩234.3M
Stores 2024 Q1 → 2025 Q4
32
Sales per store 2024 Q1 → 2025 Q4
₩78.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1425%
  • 14–1729%
  • 17–2138%
  • 21–244%
Age
  • 10s2%
  • 20s56%
  • 30s23%
  • 40s7%
  • 50s11%
  • 60+2%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon16%
  • Tue10%
  • Wed9%
  • Thu15%
  • Fri16%
  • Sat18%
  • Sun15%
Gender
  • Male24%
  • Female76%

Each split's share of estimated sales in 2025 Q1.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-50.0%000%
2025Q32-50.0%000%
2025Q22-50.0%120%
2025Q1₩277.2M+18.3%30.0%₩92.4M+18.3%010%Growing
2024Q4₩329.4M+110.0%4+33.3%₩82.3M+57.5%000%Growing
2024Q3₩294.5M+24.1%4+33.3%₩73.6M-6.9%000%Competition inflow
2024Q2₩255.9M-15.3%4+33.3%₩64M-36.5%100%Possible crowding
2024Q1₩234.3M-28.6%3-25.0%₩78.1M-4.8%000%Shrinking
2023Q4₩156.8M-56.9%30.0%₩52.3M-56.9%000%Mixed
2023Q3₩237.3M-21.7%30.0%₩79.1M-21.7%000%Mixed
2023Q2₩302.2M+33.4%30.0%₩100.7M+33.4%010%Growing
2023Q1₩328.1M+81.7%4+33.3%₩82M+36.3%100%Growing
2022Q4₩363.8M+55.5%30.0%₩121.3M+55.5%000%Growing
2022Q3₩303.2M+52.3%30.0%₩101.1M+52.3%000%Growing
2022Q2₩226.5M+6.4%30.0%₩75.5M+6.4%000%Growing
2022Q1₩180.5M-2.6%30.0%₩60.2M-2.6%000%Mixed
2021Q4₩234M3₩78M000%
2021Q3₩199.1M3₩66.4M000%
2021Q2₩212.9M3₩71M110%
2021Q1₩185.4M3₩61.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.