SEOUL COMMERCIAL AREA

서대문우체국 골목상권

서대문구신촌동· Area 91,935 m² · Area code 3110514 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩68.8M▼ -50.3% YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -61.2%
Stores
Sales per store
Market size
Estimated sales (quarter)
₩68.8M
vs 2024Q4
-50.3%
Estimated transactions
11,185
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩68.8M – ₩215.2M
20212022202320242025
₩177.3M₩68.8M
Stores0 – 0
20212022202320242025
00
Sales per store
20212022202320242025
Openings0 – 1
20212022202320242025
10
Closings0 – 3
20212022202320242025
30
Franchise share
20212022202320242025

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -50.3%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (4/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩153.3M₩68.8M
Stores 2024 Q1 → 2025 Q4
00
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1413%
  • 14–1713%
  • 17–2134%
  • 21–2427%
Age
  • 10s3%
  • 20s26%
  • 30s20%
  • 40s9%
  • 50s15%
  • 60+28%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon15%
  • Tue15%
  • Wed15%
  • Thu15%
  • Fri14%
  • Sat15%
  • Sun12%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩68.8M-50.3%000
2025Q3₩78M-54.5%000
2025Q2₩86.5M-43.5%000
2025Q1₩92.2M-39.9%001
2024Q4₩138.5M-13.1%000
2024Q3₩171.4M-3.0%000
2024Q2₩153.1M-28.5%011
2024Q1₩153.3M-9.9%000
2023Q4₩159.3M-9.3%000
2023Q3₩176.7M-6.1%000
2023Q2₩214.3M+15.7%000
2023Q1₩170.1M-1.5%000
2022Q4₩175.6M+3.8%000
2022Q3₩188.2M-12.6%000
2022Q2₩185.2M-1.1%000
2022Q1₩172.7M-2.6%000
2021Q4₩169.1M000
2021Q3₩215.2M000
2021Q2₩187.2M000
2021Q1₩177.3M013
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.