SEOUL COMMERCIAL AREA

서대문구보건소별관 Neighbourhood area

Seodaemun-gu (서대문구) 홍제1동· Area 115,619 m² · Area code 3110519 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩5.8M▼ -55.7% YoY
Stores6±0.0% YoY
Sales per store₩961K▼ -55.7% YoY

Reading this area Against a year earlier, estimated sales -55.7%, stores 0.0% and sales per store -55.7% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -67.4%
Stores▲ +50.0%
Sales per store▼ -78.3%
Market size
Estimated sales (quarter)
₩5.8M
vs 2024Q4
-55.7%
Estimated transactions
764
Per-store economics
Estimated sales per store
₩961K
vs a year ago
-55.7%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4M – ₩24.5M
20212022202320242025
₩17.7M₩5.8M
Stores4 – 7
20212022202320242025
46
Sales per store₩803K – ₩4.9M
20212022202320242025
₩4.4M₩961K
Openings0 – 1
20212022202320242025
11
Closings0 – 2
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -55.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
17% (1/6)
Movement
Openings (rate)
1 (14%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩14.2M₩5.8M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩2M₩961K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1437%
  • 14–1757%
  • 17–212%
  • 21–241%
Age
  • 10s0%
  • 20s10%
  • 30s54%
  • 40s12%
  • 50s22%
  • 60+2%
Weekday / weekend
  • Weekday42%
  • Weekend58%
Day of week
  • Mon9%
  • Tue10%
  • Wed5%
  • Thu3%
  • Fri15%
  • Sat28%
  • Sun30%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩5.8M-55.7%60.0%₩961K-55.7%1017%Sales↓ · Stores→ · Per store↓
2025Q3₩4M-75.3%5-28.6%₩803K-65.4%0120%Sales↓ · Stores↓ · Per store↓
2025Q2₩5.4M-70.0%5-28.6%₩1.1M-58.0%0120%Sales↓ · Stores↓ · Per store↓
2025Q1₩4.9M-65.5%6-14.3%₩817K-59.8%0017%Sales↓ · Stores↓ · Per store↓
2024Q4₩13M-13.8%6-14.3%₩2.2M+0.6%1217%Sales↓ · Stores↓ · Per store→
2024Q3₩16.3M-2.2%7+16.7%₩2.3M-16.2%0014%Sales→ · Stores↑ · Per store↓
2024Q2₩18.1M-13.0%7+16.7%₩2.6M-25.4%0014%Sales↓ · Stores↑ · Per store↓
2024Q1₩14.2M-20.0%7+16.7%₩2M-31.4%1114%Sales↓ · Stores↑ · Per store↓
2023Q4₩15.1M-30.6%7+16.7%₩2.2M-40.5%1014%Sales↓ · Stores↑ · Per store↓
2023Q3₩16.6M+6.5%60.0%₩2.8M+6.5%0017%Sales↑ · Stores→ · Per store↑
2023Q2₩20.8M+59.1%60.0%₩3.5M+59.1%0017%Sales↑ · Stores→ · Per store↑
2023Q1₩17.8M+10.7%6+20.0%₩3M-7.8%0017%Sales↑ · Stores↑ · Per store↓
2022Q4₩21.7M+14.0%6+20.0%₩3.6M-5.0%1017%Sales↑ · Stores↑ · Per store↓
2022Q3₩15.6M-29.3%6+20.0%₩2.6M-41.1%110%Sales↓ · Stores↑ · Per store↓
2022Q2₩13.1M-46.8%6+20.0%₩2.2M-55.6%100%Sales↓ · Stores↑ · Per store↓
2022Q1₩16.1M-9.1%5+25.0%₩3.2M-27.3%000%Sales↓ · Stores↑ · Per store↓
2021Q4₩19.1M5₩3.8M000%
2021Q3₩22.1M5₩4.4M000%
2021Q2₩24.5M5₩4.9M100%
2021Q1₩17.7M4₩4.4M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.