SEOUL COMMERCIAL AREA

서대문구보건소별관 골목상권

서대문구홍제1동· Area 115,619 m² · Area code 3110519 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩179.4M▼ -13.9% YoY
Stores6▼ -14.3% YoY
Sales per store₩29.9M▲ +0.5% YoY

Reading this area Estimated sales fell 13.9% from a year earlier and stores fell 14.3%. Sales per store are about the same at +0.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +16.4%
Stores▲ +20.0%
Sales per store▼ -3.0%
Market size
Estimated sales (quarter)
₩179.4M
vs 2024Q4
-13.9%
Estimated transactions
518
Per-store economics
Estimated sales per store
₩29.9M
vs a year ago
+0.5%
Per transaction
₩346K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩100.3M – ₩306.7M
20212022202320242025
₩154.1M₩179.4M
Stores5 – 7
20212022202320242025
56
Sales per store₩20.1M – ₩61.3M
20212022202320242025
₩30.8M₩29.9M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.9%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩225.9M₩179.4M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩32.3M₩29.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1422%
  • 14–1723%
  • 17–2154%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s0%
  • 40s65%
  • 50s33%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon8%
  • Tue19%
  • Wed30%
  • Thu18%
  • Fri25%
  • Sat0%
  • Sun0%
Gender
  • Male23%
  • Female77%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩179.4M-13.9%6-14.3%₩29.9M+0.5%000%Shrinking
2025Q3₩227.2M+4.2%60.0%₩37.9M+4.2%000%Growing
2025Q2₩216.8M-5.3%6-14.3%₩36.1M+10.5%100%Shrinking
2025Q1₩277.1M+22.6%5-28.6%₩55.4M+71.7%020%Mixed
2024Q4₩208.3M+16.1%7+16.7%₩29.8M-0.5%100%Mixed
2024Q3₩218M-25.6%6+20.0%₩36.3M-38.0%010%Possible crowding
2024Q2₩229M-10.2%7+40.0%₩32.7M-35.8%000%Possible crowding
2024Q1₩225.9M-26.3%7+40.0%₩32.3M-47.4%100%Possible crowding
2023Q4₩179.4M-26.8%6+20.0%₩29.9M-39.0%100%Possible crowding
2023Q3₩293.1M+80.5%50.0%₩58.6M+80.5%000%Growing
2023Q2₩254.9M+36.3%50.0%₩51M+36.3%000%Growing
2023Q1₩306.7M+78.6%5-16.7%₩61.3M+114.4%000%Mixed
2022Q4₩245.2M+144.5%50.0%₩49M+144.5%000%Growing
2022Q3₩162.4M-25.1%50.0%₩32.5M-25.1%000%Mixed
2022Q2₩187M-19.5%50.0%₩37.4M-19.5%010%Mixed
2022Q1₩171.7M+11.4%6+20.0%₩28.6M-7.2%100%Competition inflow
2021Q4₩100.3M5₩20.1M000%
2021Q3₩216.9M5₩43.4M000%
2021Q2₩232.4M5₩46.5M000%
2021Q1₩154.1M5₩30.8M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.