SEOUL COMMERCIAL AREA

홍제역 3번 골목상권

서대문구홍제1동· Area 37,420 m² · Area code 3110522 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩14M▼ -28.0% YoY
Stores5▼ -16.7% YoY
Sales per store₩2.8M▼ -13.6% YoY

Reading this area Estimated sales fell 28.0% from a year earlier and stores fell 16.7%. Sales per store are down 13.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -54.5%
Stores▼ -28.6%
Sales per store▼ -36.4%
Market size
Estimated sales (quarter)
₩14M
vs 2024Q4
-28.0%
Estimated transactions
947
Per-store economics
Estimated sales per store
₩2.8M
vs a year ago
-13.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9.2M – ₩67.7M
20212022202320242025
₩30.7M₩14M
Stores5 – 9
20212022202320242025
75
Sales per store₩1M – ₩8.5M
20212022202320242025
₩4.4M₩2.8M
Openings0 – 3
20212022202320242025
30
Closings0 – 2
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
14%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.0%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩14.5M₩14M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩2.4M₩2.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0629%
  • 06–111%
  • 11–1428%
  • 14–1711%
  • 17–2114%
  • 21–2418%
Age
  • 10s4%
  • 20s12%
  • 30s32%
  • 40s15%
  • 50s23%
  • 60+14%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon11%
  • Tue11%
  • Wed16%
  • Thu15%
  • Fri19%
  • Sat22%
  • Sun6%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩14M-28.0%5-16.7%₩2.8M-13.6%000%Shrinking
2025Q3₩23.7M+29.9%5-16.7%₩4.7M+55.9%010%Mixed
2025Q2₩9.3M-51.7%60.0%₩1.5M-51.7%000%Mixed
2025Q1₩12.4M-14.1%60.0%₩2.1M-14.1%000%Mixed
2024Q4₩19.4M+2.5%6+20.0%₩3.2M-14.6%000%Possible crowding
2024Q3₩18.2M-24.7%60.0%₩3M-24.7%110%Mixed
2024Q2₩19.1M-23.1%6-25.0%₩3.2M+2.5%000%Shrinking
2024Q1₩14.5M-37.5%6-25.0%₩2.4M-16.7%110%Shrinking
2023Q4₩18.9M-17.0%5-37.5%₩3.8M+32.8%0120%Shrinking
2023Q3₩24.2M+116.0%6-33.3%₩4M+224.0%0217%Mixed
2023Q2₩24.9M+50.5%8-11.1%₩3.1M+69.3%2213%Mixed
2023Q1₩23.1M+151.6%8-11.1%₩2.9M+183.1%0013%Mixed
2022Q4₩22.8M-18.1%8-11.1%₩2.9M-7.8%0113%Shrinking
2022Q3₩11.2M-83.5%9+12.5%₩1.2M-85.3%0011%Possible crowding
2022Q2₩16.5M-74.8%9+12.5%₩1.8M-77.6%1111%Possible crowding
2022Q1₩9.2M-70.1%9+28.6%₩1M-76.7%0011%Possible crowding
2021Q4₩27.9M9₩3.1M1011%
2021Q3₩67.7M8₩8.5M1113%
2021Q2₩65.6M8₩8.2M1013%
2021Q1₩30.7M7₩4.4M3014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.