SEOUL COMMERCIAL AREA

홍은종합사회복지관 골목상권

서대문구홍은1동· Area 35,519 m² · Area code 3110525 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩109.9M▼ -21.5% YoY
Stores3▼ -40.0% YoY
Sales per store₩36.6M▲ +30.9% YoY

Reading this area Estimated sales fell 21.5% from a year earlier and stores fell 40.0%. Sales per store are up 30.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -73.4%
Stores▼ -40.0%
Sales per store▼ -55.6%
Market size
Estimated sales (quarter)
₩109.9M
vs 2024Q4
-21.5%
Estimated transactions
10,807
Per-store economics
Estimated sales per store
₩36.6M
vs a year ago
+30.9%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩109.9M – ₩463.9M
20212022202320242025
₩412.7M₩109.9M
Stores3 – 7
20212022202320242025
53
Sales per store₩21.3M – ₩82.5M
20212022202320242025
₩82.5M₩36.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share14% – 33%
20212022202320242025
20%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.5%, stores YoY -40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-40.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩148.8M₩109.9M
Stores 2024 Q1 → 2025 Q4
73
Sales per store 2024 Q1 → 2025 Q4
₩21.3M₩36.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1454%
  • 14–1717%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s5%
  • 30s20%
  • 40s39%
  • 50s21%
  • 60+15%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon15%
  • Tue11%
  • Wed17%
  • Thu18%
  • Fri21%
  • Sat12%
  • Sun6%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩109.9M-21.5%3-40.0%₩36.6M+30.9%0133%Shrinking
2025Q3₩132.7M-12.5%4-20.0%₩33.2M+9.4%0125%Shrinking
2025Q2₩138.4M-21.3%50.0%₩27.7M-21.3%0020%Mixed
2025Q1₩126.4M-15.1%5-28.6%₩25.3M+18.9%0020%Shrinking
2024Q4₩139.9M-13.2%5-28.6%₩28M+21.5%0020%Shrinking
2024Q3₩151.7M-1.3%50.0%₩30.3M-1.3%0020%Mixed
2024Q2₩176M+30.4%50.0%₩35.2M+30.4%0220%Growing
2024Q1₩148.8M+0.4%7+40.0%₩21.3M-28.3%0014%Possible crowding
2023Q4₩161.3M+30.4%7+40.0%₩23M-6.9%2014%Competition inflow
2023Q3₩153.7M+17.7%5-16.7%₩30.7M+41.3%0020%Mixed
2023Q2₩134.9M-70.9%5-16.7%₩27M-65.1%0020%Shrinking
2023Q1₩148.3M-66.2%5-28.6%₩29.7M-52.6%0020%Shrinking
2022Q4₩123.7M-72.3%5-28.6%₩24.7M-61.3%0120%Shrinking
2022Q3₩130.5M-71.2%60.0%₩21.8M-71.2%0017%Mixed
2022Q2₩463.9M+8.9%60.0%₩77.3M+8.9%0117%Growing
2022Q1₩438M+6.1%7+40.0%₩62.6M-24.2%0014%Competition inflow
2021Q4₩447.1M7₩63.9M1014%
2021Q3₩453.6M6₩75.6M0017%
2021Q2₩426M6₩71M1017%
2021Q1₩412.7M5₩82.5M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.