SEOUL COMMERCIAL AREA

봉원사 Neighbourhood area

Seodaemun-gu (서대문구) 신촌동· Area 112,347 m² · Area code 3110526 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,443.3M▼ -4.7% YoY
Stores3▼ -25.0% YoY
Sales per store₩481.1M▲ +27.1% YoY

Reading this area Estimated sales fell 4.7% from a year earlier and stores fell 25.0%. Sales per store are up 27.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +223.7%
Stores±0.0%
Sales per store▲ +223.7%
Market size
Estimated sales (quarter)
₩1,443.3M
vs 2024Q4
-4.7%
Estimated transactions
82,399
Per-store economics
Estimated sales per store
₩481.1M
vs a year ago
+27.1%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩445.9M – ₩1,514.2M
20212022202320242025
₩445.9M₩1,443.3M
Stores3 – 4
20212022202320242025
33
Sales per store₩119.4M – ₩481.1M
20212022202320242025
₩148.6M₩481.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 33%
20212022202320242025
33%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.7%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩710.4M₩1,443.3M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩177.6M₩481.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1450%
  • 14–1710%
  • 17–2134%
  • 21–240%
Age
  • 10s3%
  • 20s46%
  • 30s8%
  • 40s15%
  • 50s18%
  • 60+10%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon23%
  • Tue21%
  • Wed17%
  • Thu17%
  • Fri13%
  • Sat8%
  • Sun2%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,443.3M-4.7%3-25.0%₩481.1M+27.1%010%Shrinking
2025Q3₩1,236.9M+159.0%40.0%₩309.2M+159.0%000%Growing
2025Q2₩1,511.1M+82.4%40.0%₩377.8M+82.4%000%Growing
2025Q1₩1,309.5M+84.3%40.0%₩327.4M+84.3%000%Growing
2024Q4₩1,514.2M+98.4%40.0%₩378.5M+98.4%000%Growing
2024Q3₩477.5M-27.2%40.0%₩119.4M-27.2%000%Mixed
2024Q2₩828.5M+51.0%4+33.3%₩207.1M+13.3%000%Growing
2024Q1₩710.4M-5.2%4+33.3%₩177.6M-28.9%000%Possible crowding
2023Q4₩763.1M-33.4%4+33.3%₩190.8M-50.0%000%Possible crowding
2023Q3₩655.6M-15.3%4+33.3%₩163.9M-36.5%100%Possible crowding
2023Q2₩548.6M-24.6%30.0%₩182.9M-24.6%000%Mixed
2023Q1₩749.2M+20.5%30.0%₩249.7M+20.5%000%Growing
2022Q4₩1,145.7M-16.3%30.0%₩381.9M-16.3%000%Mixed
2022Q3₩774.2M-36.9%30.0%₩258.1M-36.9%000%Mixed
2022Q2₩728M+21.8%30.0%₩242.7M+21.8%000%Growing
2022Q1₩621.7M+39.4%30.0%₩207.2M+39.4%000%Growing
2021Q4₩1,368.5M3₩456.2M010%
2021Q3₩1,226.6M3₩408.9M0033%
2021Q2₩597.8M3₩199.3M0033%
2021Q1₩445.9M3₩148.6M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.