SEOUL COMMERCIAL AREA

봉원사 Neighbourhood area

Seodaemun-gu (서대문구) 신촌동· Area 112,347 m² · Area code 3110526 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩116.4M▲ +19.4% YoY
Stores2±0.0% YoY
Sales per store₩58.2M▲ +19.4% YoY

Reading this area Estimated sales rose 19.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 19.4%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +93.2%
Stores±0.0%
Sales per store▲ +93.2%
Market size
Estimated sales (quarter)
₩116.4M
vs 2024Q4
+19.4%
Estimated transactions
18,094
Per-store economics
Estimated sales per store
₩58.2M
vs a year ago
+19.4%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩58.4M – ₩125.1M
20212022202320242025
₩60.3M₩116.4M
Stores2 – 2
20212022202320242025
22
Sales per store₩29.2M – ₩62.5M
20212022202320242025
₩30.1M₩58.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share50% – 50%
20212022202320242025
50%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +19.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩72.7M₩116.4M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩36.4M₩58.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–1114%
  • 11–1415%
  • 14–1715%
  • 17–2128%
  • 21–2420%
Age
  • 10s1%
  • 20s38%
  • 30s15%
  • 40s14%
  • 50s13%
  • 60+18%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon15%
  • Tue15%
  • Wed15%
  • Thu13%
  • Fri13%
  • Sat14%
  • Sun14%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩116.4M+19.4%20.0%₩58.2M+19.4%0050%Sales↑ · Stores→ · Per store↑
2025Q3₩109.2M+20.1%20.0%₩54.6M+20.1%0050%Sales↑ · Stores→ · Per store↑
2025Q2₩125.1M+28.9%20.0%₩62.5M+28.9%0050%Sales↑ · Stores→ · Per store↑
2025Q1₩115.9M+59.4%20.0%₩57.9M+59.4%1150%Sales↑ · Stores→ · Per store↑
2024Q4₩97.5M+38.8%20.0%₩48.7M+38.8%0050%Sales↑ · Stores→ · Per store↑
2024Q3₩91M+4.1%20.0%₩45.5M+4.1%0050%Sales↑ · Stores→ · Per store↑
2024Q2₩97M+14.6%20.0%₩48.5M+14.6%0050%Sales↑ · Stores→ · Per store↑
2024Q1₩72.7M+9.0%20.0%₩36.4M+9.0%0050%Sales↑ · Stores→ · Per store↑
2023Q4₩70.2M+2.9%20.0%₩35.1M+2.9%0050%Sales→ · Stores→ · Per store→
2023Q3₩87.4M+11.0%20.0%₩43.7M+11.0%0050%Sales↑ · Stores→ · Per store↑
2023Q2₩84.7M+2.5%20.0%₩42.3M+2.5%0050%Sales→ · Stores→ · Per store→
2023Q1₩66.7M+4.3%20.0%₩33.4M+4.3%0050%Sales↑ · Stores→ · Per store↑
2022Q4₩68.2M+16.8%20.0%₩34.1M+16.8%0050%Sales↑ · Stores→ · Per store↑
2022Q3₩78.7M+8.3%20.0%₩39.4M+8.3%0050%Sales↑ · Stores→ · Per store↑
2022Q2₩82.6M+18.8%20.0%₩41.3M+18.8%0050%Sales↑ · Stores→ · Per store↑
2022Q1₩63.9M+6.1%20.0%₩32M+6.1%0050%Sales↑ · Stores→ · Per store↑
2021Q4₩58.4M2₩29.2M0050%
2021Q3₩72.7M2₩36.3M0050%
2021Q2₩69.5M2₩34.8M0050%
2021Q1₩60.3M2₩30.1M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.