SEOUL COMMERCIAL AREA

돈의문센트레빌아파트입구 골목상권

서대문구충현동· Area 21,586 m² · Area code 3110536 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2M▼ -51.0% YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q4 → 2025 Q4
Estimated sales▼ -70.4%
Stores
Sales per store
Market size
Estimated sales (quarter)
₩2M
vs 2024Q4
-51.0%
Estimated transactions
115
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2M – ₩9.6M
20212022202320242025
₩2M
Stores0 – 0
20212022202320242025
00
Sales per store
20212022202320242025
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share
20212022202320242025

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -51.0%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (3/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5.9M₩2M
Stores 2024 Q1 → 2025 Q4
00
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2152%
  • 21–2443%
Age
  • 10s0%
  • 20s35%
  • 30s18%
  • 40s2%
  • 50s31%
  • 60+14%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon9%
  • Tue12%
  • Wed13%
  • Thu18%
  • Fri14%
  • Sat18%
  • Sun17%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2M-51.0%000
2025Q3₩2.9M-34.2%000
2025Q2₩3.9M-43.9%000
2025Q1₩5.5M-5.4%000
2024Q4₩4.1M-16.7%000
2024Q3₩4.5M-53.5%000
2024Q2₩6.9M-7.7%000
2024Q1₩5.9M-14.4%000
2023Q4₩4.9M-45.3%000
2023Q3₩9.6M+52.1%000
2023Q2₩7.5M-4.4%000
2023Q1₩6.8M-11.9%000
2022Q4₩8.9M+32.6%000
2022Q3₩6.3M000
2022Q2₩7.9M000
2022Q1₩7.8M001
2021Q4₩6.7M020
2021Q3000
2021Q2000
2021Q1000
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.