SEOUL COMMERCIAL AREA

돈의문센트레빌아파트입구 골목상권

서대문구충현동· Area 21,586 m² · Area code 3110536 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩114.2M▼ -11.2% YoY
Stores5▼ -16.7% YoY
Sales per store₩22.8M▲ +6.6% YoY

Reading this area Estimated sales fell 11.2% from a year earlier and stores fell 16.7%. Sales per store are up 6.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +40.3%
Stores▼ -16.7%
Sales per store▲ +68.4%
Market size
Estimated sales (quarter)
₩114.2M
vs 2024Q4
-11.2%
Estimated transactions
336
Per-store economics
Estimated sales per store
₩22.8M
vs a year ago
+6.6%
Per transaction
₩340K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩81.4M – ₩240.3M
20212022202320242025
₩81.4M₩114.2M
Stores5 – 6
20212022202320242025
65
Sales per store₩13.6M – ₩48.1M
20212022202320242025
₩13.6M₩22.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.2%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩205.5M₩114.2M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩34.2M₩22.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–142%
  • 14–1722%
  • 17–2175%
  • 21–241%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s66%
  • 50s34%
  • 60+0%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon12%
  • Tue21%
  • Wed19%
  • Thu16%
  • Fri28%
  • Sat3%
  • Sun1%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩114.2M-11.2%5-16.7%₩22.8M+6.6%000%Shrinking
2025Q3₩177M+39.3%5-16.7%₩35.4M+67.2%010%Mixed
2025Q2₩143.6M+17.7%60.0%₩23.9M+17.7%000%Growing
2025Q1₩130M-36.8%60.0%₩21.7M-36.8%000%Mixed
2024Q4₩128.6M-21.7%6+20.0%₩21.4M-34.7%000%Possible crowding
2024Q3₩127M-47.1%6+20.0%₩21.2M-55.9%000%Possible crowding
2024Q2₩122M-42.5%6+20.0%₩20.3M-52.1%000%Possible crowding
2024Q1₩205.5M+41.0%6+20.0%₩34.2M+17.5%100%Growing
2023Q4₩164.2M+44.6%50.0%₩32.8M+44.6%000%Growing
2023Q3₩240.3M+94.6%50.0%₩48.1M+94.6%000%Growing
2023Q2₩212.1M+100.1%5-16.7%₩42.4M+140.2%000%Mixed
2023Q1₩145.7M+49.1%5-16.7%₩29.1M+78.9%000%Mixed
2022Q4₩113.5M-14.0%5-16.7%₩22.7M+3.2%000%Shrinking
2022Q3₩123.4M+15.6%5-16.7%₩24.7M+38.8%010%Mixed
2022Q2₩106M+23.4%60.0%₩17.7M+23.4%000%Growing
2022Q1₩97.7M+20.2%60.0%₩16.3M+20.2%000%Growing
2021Q4₩132M6₩22M000%
2021Q3₩106.7M6₩17.8M000%
2021Q2₩85.9M6₩14.3M000%
2021Q1₩81.4M6₩13.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.